Search Engine News

MySpace.com Attracts 85% of America’s Social Teens

Loren Baker

01/8/07

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According to a recent study by the Pew/Internet Group, MySpace attracts 85% of the US teen social networking online market.

More than half (55%) of all online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project.

Fully 85% of teens who have created an online profile say the profile they use or update most often is on MySpace, while 7% update a profile on Facebook. Another 1% tend to a primary profile on Xanga. Smaller numbers told us they have profiles at places like Yahoo, Piczo, Gaiaonline and Tagged.com.

Given Google’s enhanced MySpace presence, I’d say its easy to assume that the search engine is also attracting and branding itself to this age group via its MySpace partnership.

My theory:

1. MySpace attracts 85% of online social teens
2. MySpace users search with Google
3. More US Teens using Google than before

Anyone have stats on Google usage in the US teen market pre and post MySpace partnership? I think that would be an interesting comparison.

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