MySpace Opening Platform to External Developers : Google’s Interest?

October 18th, 2007 by Loren Baker, Editor | No Comments

Google partner MySpace is opening its platform to outside applications, a plan which Facebook orchestrated earlier in the year which led to the skyrocketing of its popularity.

With Google being a major MySpace advertising partner, I expect Google to take an active role incentiving developers with the use of AdSense integration or Google Widget style funding.

At the Web 2.0 Summit this week, MySpace CEO Chris DeWolfe outlined the plans. IDG News reports :

The first step in opening the platform will be the creation in the next week or two of a catalog of existing widgets from third-parties that MySpace has allowed on its social network for the past four years.

Then MySpace will open its platform broadly to outside developers at some point in the coming months, said DeWolfe.

MySpace will have a “sandbox” where applications will be given test-drives by a portion of its members, to make sure the applications are safe and secure, before they are deployed to all users, DeWolfe said.

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