Search Engine Journal

seattlepi.com Buzzworthy: Building a better Google

What Should Google Do? is marketing and strategy guru Seth Godin’s latest thought experiment. A 77-page PDF brainstorming session by Godin and readers of his blog on how the dominant search engine can build a better tomorrow.

It’s a fast-paced, sometimes exhilarating read with people tossing out imaginative ideas on how to make Google even more indispensable. Many revolve around making the whole world searchable, including shopping malls (page 37) and even potential spouses (page 75).