Mobile Search Advertising to hit $3.8 Billion by 2012, $1.4 Billion in US

In a week full of mobile search news from Yahoo, Google, Microsoft and again Yahoo, eMarketer has produced a report on the rise of mobile search and mobile search advertising revenue – as mobile search advertising is following a similar trend to normal search marketing revenue predictions.

The number and variety of searches on mobile phones jumped during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.

Furthermore, eMarketer believes that mobile search spending in the US will grow from $34 million in 2007 to over $1.4 billion by 2012.

Written By:
PG

Loren Baker | Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

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Comments

  1. SEO Results says:

    The mobile phone is ultimately going to evolve to be your pc (and all other personal electronic devices, from camera and stereo through to gps navigation device) These figures will just get better year on year!

  2. Dean says:

    Very interesting.

    Question is, should a website has a mobile friendly site also ?
    I ask because new cellphone these days getting smarter and have very good browser built-in such as opera or netfront that can display full website that has javascript etc..

  3. Frank says:

    That is very interesting.
    What is the junction of this javascript/PPW3O?

  4. SEO says:

    What do you mean by junction?

  5. Frank says:

    I mean the junction offered by the 3G generation, discontinued in the 2.5G, it offers a dual band at relatively high MHz. They even come with fascia attached. cool huh?

  6. SEO says:

    You know what Frank, you are full of shit, I can’t believe I was on this intelligent website as the same time as you, this converstion is done.

  7. Frank says:

    wow, uncalled for. Sorry readers. Pardon the man who couldn’t make it to CEO

  8. Turk says:

    DONT GET YO FINGAS GREASY WITH ALL THAT GREASE