Import Google AdPlanner Media Campaign into Google AdWords

November 13th, 2008 by Loren Baker, Editor | No Comments

Did you know that Google allows you to export your media campaigns from Google AdPlanner and add them to your Google AdWords account?

Since AdPlanner lets you identify sites based upon languages, geotargeting, demographics and keywords, sometimes you can identify the exact sites you want to target for your AdWords AdSense campaign, and then just import them over using this technique.

Here’s a how to video from Google on performing a successful import :

More on Google AdPlanner from Google :

Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.

With Google Ad Planner, you can:

* Define audiences by demographics and interests.
* Search for websites relevant to your audience.
* Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
* Create lists of websites where you’d like to advertise and store them in a media plan.
* Generate aggregated website statistics for your media plan.