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IAB Defines Best Practices for Lead Generation Data Transfer Online

The Interactive Advertising Bureau (IAB) and the Lead Generation Committee today announced “Lead Generation Data Transfer Best Practices”. This document is designed to educate both advertisers and publishers on security practices when generating user information, but also, which is most important, to help standardize the transfer and receipt of data between both the advertisers and lead generation service providers.

With so much information being transferred online everyday and security issues rising, it is essential to make this transfer of personal data as secure as possible. Many companies who run affiliate programs are asking now for lead generation forms to be secure.

The document defines two main considerations:

1. Security – All lead generation data should be transferred and received in an encrypted format

2. Common Format and Setup – All lead generation data should be transferred in a common format via common, secure internet technologies.

To read this document in its full version, please visit: http://www.iab.net/lead_gen.aspx

 IAB Defines Best Practices for Lead Generation Data Transfer Online
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.

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