SEO

Google Video Adds TV Style Commercial Breaks

Google Video seems to be testing ways to integrate Google Video Ads into their free videos via the old trick of television style commercial break sponsorships.

Instead of using the MSN method of serving the video commercial before the video, on on the bookends of the video, Google is inserting commercial breaks in the videos themselves.

Nathan Weinberg points to this Charlie Rose clip from Google Video. Once you begin watching the video you’ll notice two blue boxes in the video time progress bar.

(Push Play Below)

When the video reaches the blue squares, it starts a commercial, 15 seconds in length.

You can skip the blue boxes, but once the commercial starts, you need to go to the end of it to return to the video.

google video commercial Google Video Adds TV Style Commercial Breaks

Screen Shot 2014 04 15 at 7.21.12 AM Google Video Adds TV Style Commercial Breaks
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google Video Adds TV Style Commercial Breaks

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3 thoughts on “Google Video Adds TV Style Commercial Breaks

  1. It is nice to have markers to show where one segment of the video ends and next begins. The time saved from searching for the next segment could compensate for the time spent viewing the commercial. It might be nice if Google provided a button to advance to the next marker.

  2. This is a really great way to start monetizing video. I wonder how adsense will fit in this and I’d love to participate in the testing ;) This also really reminds of bubbleply.com that I encountered recently. Only with bubbeply its user generated and can be done on any video. No doubt, 2007 will be the year of video monetizition and maybe this will solve other copyright issues in the future.

  3. I don’t think I like this. Google’s beauty was with it’s transient text Ads that are very convenient for the end user. Unlike heavy image ads, ads in the middle and stuff. I think this move will push many to use other Video Sharing sites. I personally wouldn’t like to wait for 15 second ad to continue the clip, and neither is skipping it convenient. Important question is, if I download the clip, will I still see the ad?