Search Engine Journal

Search giant Google has extended the reach of its AdSense contextual advertising programme by adding five new interface languages.

The move will enable publishers of websites in Spanish, French, German, Italian and Japanese to sign up for AdSense, which analyses the content of web pages and serves up relevant text ads.

The program, which competes with services provided by Overture and Espotting, enables web site publishers to increase their revenue stream, providing them with a share of the click-though revenue Google receives from the advertiser when a user clicks on the ad.