Search Engine Journal

AlJazeera reports on the War of the Search Engines.

“The battle to reign over internet search tools has gone into high-gear as companies mount multi-billion dollar campaigns to one-up each other; or buy each other out.

Microsft’s failed attempt to buy Google is another sign of the growing popularity of the privately-owned king of search engines.

In just five years it has become one of the world’s most recognised brand names, its name synonymous with searching. “To Google” has now become the equivalent of “to search” on the internet.

But much larger and richer Yahoo and MSN.com are spending heavily to catch up, recruiting hundreds more engineers to develop the algorithms and programs which underlie search functions. ”

Not much new info for search people, but it caught my eye that almost everyone is reporting on SE’s now, even the much watched Mid-East newsbreakers, AlJazeera.