Search Engine Journal

FeedBurner Ad Network Adds Automated Advertising

Blog & RSS advertising has just gotten easier as FeedBurner has introduced an automated advertiser signup and campaign launch feature which elevates their network past the slow manual process.

Darren Rowse reports on ProBlogger that FeedBurner’s new Automated Advertising allows advertisers to:

* Select a channel that matches your target
* Create an ad
* Set a budget
* Create an account
* The ad is then approved by both FeedBurner and the Publishers
* The ad is run in the feeds of those publishers selected

Rowse adds:

The only wish-list I have with FeedBurner’s Ad Network is that they have an automatic way for advertisers to target specific blogs. Hopefully this will be in a future roll out as some of the channels are fairly broad