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Dynamic Software’s BidMaximizer Now Manages Google, Yahoo & MSN adCenter Search Marketing Campaigns

June 28, 2007 By +Loren Baker, see all posts by

Dynamic Software has added support for MSN adCenter as part of their overall bid management system, BidMaximizer 4.0.

According to Al Costanzo of Dynamic Software, BidMaximizer 4.0 will be “the only commercial bid management tool that will support all three PPC engines, including Google Adwords, Yahoo Panama and MSN adCenter.”

Costanzo says that developing BidMaximizer 4.0 for MSN adCenter took 12 months of negotiations and product development with MSN.

Currently, the MSN adCenter feature is under beta testing and the final version will be released around mid July.

Filed Under: News
Written By:
PG

Loren Baker | Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

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Comments

  1. Pablo Palatnik says:
    June 28, 2007 at 3:59 pm

    SEM agencies will be all over this.

  2. Tyler says:
    June 28, 2007 at 4:26 pm

    I had issues with BidMaximizer. It kept resetting my Yahoo bids to $0.25. The tech help left much to be desired as well.