Search Engine Journal

While other Pay Per Click search engines have recently been raising their minimum bids (Overture $.10, Google AdWords $.05) and some planning to (FindWhat $.01 to $.05), shopping search engine DealTime is doing a bid placement U-turn.

Lowering the bids is designed to reward broad participation in DealTime’s Merchant Network and enable merchants of all sizes to cost-effectively tap the large quantity of leads that DealTime delivers.

“Our goal is to sign up every online merchant,” said Iggy Fanlo, chief revenue officer with DealTime. “Lower minimum bids and SKU volume discounts make it easier than ever for merchants to join DealTime’s Merchant Network and present their full catalogs to the more than one million shoppers we reach each day.”

In English, this means that DealTime needs merchants and may have recently overpriced itself.

Bidding to list in the computers, office and consumer electronics categories now starts at just $0.30 per click (previously $.45). Bidding on all other product categories now starts at just $0.05 per click.