If you own or manage a blog site, then most likely multimedia is on the list of things to do as part of your content marketing strategy. But did you know that videos are often an overlooked part of of an overall content strategy? This puzzles me because videos are viewed at an alarming rate …
Many companies want to reap the profits of viral video marketing. Unfortunately very few companies do the research to understand exactly what consumers are looking for in videos online. As a result, companies often invest in videos without receiving much of a profit in return. With some basic understanding though, this situation can be remedied. …
The internet; never happy with what it’s got and always on the lookout for something bigger, better and more complex. Whether you are new to this ever-changing industry or an old croc still pulling hair out trying to keep on top of trends, one thing must be understood; technology will never stop trying to outdo …
It seems Elmo’s not the only one that is hot and cold towards Katy Perry. Yesterday a clip of the pop songstress and Elmo performing duet on Sesame Street was pulled by the show’s producers, Sesame Workshop, because of concerns and complaints voiced by parents and parenting groups that the pop singer’s ensemble was inappropriate …
If you are run a business online, you are most likely to be aware of press releases as marketing strategy. But have you tried multi-media enhanced press releases? Have you leveraged video press release to its full potential? The type of the video depends on your press release purpose and content – but it is …
Clicker.com is an Internet television site that is equal parts search engine, entertainment guide and directory all roll into one. As sites like Netflix and Hulu become more popular, cable is sort of being left out in the lurch and being seen as dying entity. Internet tv in combination with people being able to do …
YouTube Channel and the initial findings are contained in this blog post. First step to setup a campaign is easy as much of your YouTube promoted videos campaign can be setup within the YouTube interface. You will soon discover that the YouTube interface limits creativity and is slow to make updates and changes needed for …
Let’s start off funny. The following are NOT the 5 steps to viral video results: Sit around drinking and talking about funny video ideas. List a bunch of successful viral videos and come up with knock-off ideas to copy them. Call every funny video idea “viral” before it’s even created and before someone has ever …
Search engines catering to targeted niches are gaining in popularity. Most of them add a social interaction element, like sharing, embedding, and voting to keep their visitors longer on the site, and to “force” user profiling. It’s a smart approach to search, in an industry dominated by Google. As far as video search is concerned, …
With the ever growing site traffic of of YouTube mobile site, it is not surprising that Google will take advantage of this to serve advertisements. In 2009, YouTube mobile’s site traffic increased by 160%. You can just imagine how good this site traffic will be in terms of potential for more ad clicks and brand …
