While the search and investment world is waiting to see if Ask.com renews its AdWords partnership with Google, the Canadian Yellow Pages Group has expanded their agreement with the search advertising company to resell Google AdWords.
Yellow Pages Group has entered into a new strategic agreement with Google to become the first Canadian based reseller of Google AdWords. Under the agreement, Yellow Pages Group will be able to provide its 425,000+ advertisers with setup and consulting on Google AdWords campaigns.
Yellow Pages Group owns Canada’s most visited online yellow pages, YellowPages.ca and Canada411.ca, along with CanadaPlus.ca, a local search network.
“Small and medium-sized businesses need to be where their customers are, and increasingly, that’s online,” said Eric Stein, Director of Local Markets at Google. “Our collaboration with Yellow Pages Group gives local businesses an efficient, cost-effective way to reach customers and provides users with better local information through relevant ads.”
Vote for this post : 0
or Buzz it at Yahoo :
Comments
3 responses so far ↓
Jim B on Oct 10, 2007 at 11:33 am
I believe this move smacks of greed in pursuit of “market share” and may ultimately backfire on Google.
Having these companies buying clicks at wholesale and reselling them at retail misses an important part of the equation, which is the successful result of the ad for the BUYER. It may line the pockets of Google and Yellow Pages, but if they can’t deliver RESULTS for the buyers - it will damage their credibility.
There is a WHOLE lot more to successful online advertising than having an army of “boots on the ground” reselling clicks. If their “expertise” from the Yellow Pages ads are any indicator of future success - this arrangement is doomed in the long run. Unfortunately, this lesson will have to be learned the hard way by small businesses - the one who can least afford to learn it, and will make them all the more skeptical of online ads.
“Don’t be Greedy” might be an additional motto for Google to consider.
Dan on Oct 10, 2007 at 2:10 pm
The amount that they charge for clicks is WAY out of whack. I had a client that was paying an average of $5/click.
Amy Li on Oct 16, 2007 at 3:04 am
I am Amy Li from China Shenzhen Daxinya Translation Company, we are a translation specialist of Asian languages related combinations, including Chinese, Japanese, Korean, Vietnamese, Thai, Hindi, Farsi, Russian, Phillpino, Laos, Malay/Indonesian, Arabic, Turkish, etc.
This letter is intended to recommend our company and build partnership with you in the future.
We are a professional translation and localization company in Shenzhen, with a complete language support team of linguists, editors and DTP engineers. From the Internet, I know you are one of the premier agencies and have such language service demand in your global businesses. When you need native speaker translators and partners available with us, please contact me intl_sales@daxinya.com, for more information, or visit www.daxinya.com.
Leave a Comment