Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance
Master AI Search measurement techniques and gain visibility into its impact on revenue, beyond traditional click data.
Latest
Big News: WordPress Initiative Will Secure Plugins And Themes
WordPress announced the Protect The Shire initiative for securing all plugins and themes in its repositories and directories.
What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer
This summer’s SEO reading list isn’t about stepping back. It’s about keeping up with a restructuring of search that’s already underway.
Google’s New Guidance Claims Authority Over SEO, Tools, And AEO/GEO
Google positions itself as the ground truth for SEO and AEO/GEO advice and questions third-party SEO tools, data and services.
Google Gives Sites AI Search Opt-Out, But Not The Data To Use It
Google is beginning to let websites opt out of AI search, but the click data needed to make that decision isn’t available yet.
Your Next AI Visitor Will Know Who Sent It
Is your page contributing something an AI agent can’t already get from the user’s own data? Here’s how blended retrieval changes that calculus.
Big News: WordPress Initiative Will Secure Plugins And Themes
WordPress announced the Protect The Shire initiative for securing all plugins and themes in its repositories and directories.
Google’s New Guidance Claims Authority Over SEO, Tools, And AEO/GEO
Google positions itself as the ground truth for SEO and AEO/GEO advice and questions third-party SEO tools, data and services.
Google Analytics Is Adding Google Business Profile Data
Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports.
Google’s Sergey Brin Sees A Path To AGI But Not Beyond It
Google co-founder Sergey Brin says AI is heading toward AGI, but can’t explain what comes next.
Google’s May Core Update Favored Pages That Match Intent
Aleyda Solis analyzed US and UK SISTRIX data from Google’s May core update, finding visibility patterns tied to source type and market fit.
Google Launches Search Profiles, Here’s How You Can Get One
Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch.
Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance
Master AI Search measurement techniques and gain visibility into its impact on revenue, beyond traditional click data.
What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer
This summer’s SEO reading list isn’t about stepping back. It’s about keeping up with a restructuring of search that’s already underway.
Google’s New Guidance Claims Authority Over SEO, Tools, And AEO/GEO
Google positions itself as the ground truth for SEO and AEO/GEO advice and questions third-party SEO tools, data and services.
Google Gives Sites AI Search Opt-Out, But Not The Data To Use It
Google is beginning to let websites opt out of AI search, but the click data needed to make that decision isn’t available yet.
Your Next AI Visitor Will Know Who Sent It
Is your page contributing something an AI agent can’t already get from the user’s own data? Here’s how blended retrieval changes that calculus.
Google’s Updated Guidance Urges FTC Complaints Against Shady SEOs
Google now encourages FTC complaints in its SEO hiring guidance, while cautioning about AI SEO services, SEO tools, and misleading claims.
How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary Conversions
Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix.
How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers
Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors’ strategies in real-time.
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC
See when Performance Max drives better efficiency and when separate campaigns offer necessary control.
Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen
Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and campaign controls inside Google Ads.
Google Expands AI Mode With New Ad Placements For Advertisers
Google unveils Conversational Discovery ads and Highlighted Answers in AI Mode, signaling how advertising may evolve inside conversational, AI-powered Search experiences.
Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot
Is PMax stealing your branded traffic? Is Smart Bidding starved of data? Here’s how to identify Google Ads budget misallocations most managers overlook.
AI Literacy Is Not Prompt Literacy. Ann Handley Says It’s Judgment Literacy
Marketing expert Ann Handley reframes AI literacy as judgment literacy, emphasizing when to avoid AI rather than perfect prompts.
You Can Finally Measure Content Alignment. That’s The Dangerous Part
You can’t optimize content for a retrieval system you can’t measure. Here’s the measurement literacy gap practitioners need to close.
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
“Influence is the new traffic.” Rand Fishkin’s argument and MIT’s AI Labor Exposure Map landed in the same week and pointed at the same problem.
AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will)
Explore the impact of AI content on modern SEO strategies and how it adapts to changing search behaviors and long-tail queries.
Google’s Standards Haven’t Changed But AI Is Making That Harder To Ignore
Sam Sifton’s commitment to human-driven journalism reflects Google’s unchanged stance: quality content requires accountability, not just automation.
Why Digital PR Fundamentals Beat AI Tactics: What Marketing Leaders Should Focus On
AEO, GEO, AI Mode, signal loss. Three recent SEJ articles read together reveal the same truth: the questions beneath the terminology never changed.
PPC
How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary Conversions
How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC
Google Expands AI Mode With New Ad Placements For Advertisers
Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot
Guide
The State of AEO/GEO in 2026: CMO Investment Report
Get the full data set, expert analysis, and benchmarks from 250+ enterprise leaders. Find out how the smartest teams are planning for AI search right now.
- Budget benchmarks by org size and maturity: How much enterprises spent on AEO/GEO in 2025, and how aggressively they plan to increase in 2026.
- The resourcing playbook: Why 93% of leaders are building AEO/GEO capabilities in-house, and the new roles they’re hiring for.
- Technology winners and pain points: Which platform approaches are gaining traction, and why data quality remains the top frustration.
- Content strategies by maturity level: What high-maturity orgs are doing differently, from first-party research to structured data and Schema.
YouTube Adds Auto-Detection For AI-Generated Content
By Matt G. Southern
YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos.
Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar]
By Loren Baker
Understand the role Reddit plays in AI answers and how brands can capitalize on community signals to enhance visibility.
Reddit CEO Says LLMs ‘Would Not Exist’ Without Reddit Data
By Matt G. Southern
Reddit CEO Steve Huffman calls user content “modern oil” for AI, discusses deals with Google and OpenAI, and outlines why some companies face lawsuits.
YouTube Brings Conversational Search And Gemini Omni To Creators
By Brooke Osmundson
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It
By Greg Jarboe
The traffic data doesn’t lie: Google at 111 billion monthly visits, Facebook at 10 billion. Here’s what Marketing Myopia says about that gap.
How To Turn Reddit Communities Into Sales And AI Search Visibility
By Heather Campbell
Elevate your brand’s multi-channel AI visibility using Reddit. Discover strategies that drive trust and revenue for your business.