Google Says LLMs.txt Is Purely Speculative… For Now
Google’s John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative.
Latest
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
“Influence is the new traffic.” Rand Fishkin’s argument and MIT’s AI Labor Exposure Map landed in the same week and pointed at the same problem.
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business
What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That’s the EntityMap proposal.
Google CEO Sundar Pichai Downplays Google Zero Concerns
Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out.
How Reviews Drive Business Results Beyond Marketing
A study found star ratings alone didn’t predict small business performance. Active ORM did. Here’s what that means as AI narrows local visibility.
What Google’s New AI Guide Actually Debunks. And What It Doesn’t
Google said ignore llms.txt for citations. It didn’t say ignore machine-readable maps for agents completing tasks. There’s a difference worth understanding.
Google Says LLMs.txt Is Purely Speculative… For Now
Google’s John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative.
Google CEO Sundar Pichai Downplays Google Zero Concerns
Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out.
Google AI Overview Data Looks Different For Commercial Queries
AI Overview tracking can tell very different stories depending on the prompts, query types, and markets included in the sample.
Google Expands Preferred Sources, Pichai Addresses AI Overviews
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail’s pull on AI Mode brand visibility, and new ad formats arrive.
WordPress Market Share Declines For Six Months In A Row
WordPress is losing market share for six months in a row as competing platforms hold steady or grow more popular.
Google Preferred Sources Hit 345K, Expand Into AI Search
Google says users have selected 345,000 Preferred Sources, which now appear in AI Overviews and AI Mode alongside new link carousels.
Google Says LLMs.txt Is Purely Speculative… For Now
Google’s John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative.
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
“Influence is the new traffic.” Rand Fishkin’s argument and MIT’s AI Labor Exposure Map landed in the same week and pointed at the same problem.
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business
What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That’s the EntityMap proposal.
Google CEO Sundar Pichai Downplays Google Zero Concerns
Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out.
How Reviews Drive Business Results Beyond Marketing
A study found star ratings alone didn’t predict small business performance. Active ORM did. Here’s what that means as AI narrows local visibility.
What Google’s New AI Guide Actually Debunks. And What It Doesn’t
Google said ignore llms.txt for citations. It didn’t say ignore machine-readable maps for agents completing tasks. There’s a difference worth understanding.
How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers
Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors’ strategies in real-time.
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC
See when Performance Max drives better efficiency and when separate campaigns offer necessary control.
Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen
Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and campaign controls inside Google Ads.
Google Expands AI Mode With New Ad Placements For Advertisers
Google unveils Conversational Discovery ads and Highlighted Answers in AI Mode, signaling how advertising may evolve inside conversational, AI-powered Search experiences.
Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot
Is PMax stealing your branded traffic? Is Smart Bidding starved of data? Here’s how to identify Google Ads budget misallocations most managers overlook.
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack.
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
“Influence is the new traffic.” Rand Fishkin’s argument and MIT’s AI Labor Exposure Map landed in the same week and pointed at the same problem.
AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will)
Explore the impact of AI content on modern SEO strategies and how it adapts to changing search behaviors and long-tail queries.
Google’s Standards Haven’t Changed But AI Is Making That Harder To Ignore
Sam Sifton’s commitment to human-driven journalism reflects Google’s unchanged stance: quality content requires accountability, not just automation.
Why Digital PR Fundamentals Beat AI Tactics: What Marketing Leaders Should Focus On
AEO, GEO, AI Mode, signal loss. Three recent SEJ articles read together reveal the same truth: the questions beneath the terminology never changed.
3 Unrelated Stories About AI & Writing Tell The Same Story
AI now generates roughly half of all web content. Google’s quality systems know. So do readers. Which side of that divide are you on?
Can A 300,000-Influencer Network Built On AI-Generated Content Work?
Unilever’s 300,000-creator network plus 71% of creators using AI tools equals a content machine at unprecedented scale. The real question: Will any of it work?
Generative AI
ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows
How To Use Lighthouse To Test Your Website For Agentic Readiness
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business
What Google’s New AI Guide Actually Debunks. And What It Doesn’t
Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website
PPC
How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC
Google Expands AI Mode With New Ad Placements For Advertisers
Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot
Guide
The State of AEO/GEO in 2026: CMO Investment Report
Get the full data set, expert analysis, and benchmarks from 250+ enterprise leaders. Find out how the smartest teams are planning for AI search right now.
- Budget benchmarks by org size and maturity: How much enterprises spent on AEO/GEO in 2025, and how aggressively they plan to increase in 2026.
- The resourcing playbook: Why 93% of leaders are building AEO/GEO capabilities in-house, and the new roles they’re hiring for.
- Technology winners and pain points: Which platform approaches are gaining traction, and why data quality remains the top frustration.
- Content strategies by maturity level: What high-maturity orgs are doing differently, from first-party research to structured data and Schema.
YouTube Adds Auto-Detection For AI-Generated Content
By Matt G. Southern
YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos.
Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar]
By Loren Baker
Understand the role Reddit plays in AI answers and how brands can capitalize on community signals to enhance visibility.
Reddit CEO Says LLMs ‘Would Not Exist’ Without Reddit Data
By Matt G. Southern
Reddit CEO Steve Huffman calls user content “modern oil” for AI, discusses deals with Google and OpenAI, and outlines why some companies face lawsuits.
YouTube Brings Conversational Search And Gemini Omni To Creators
By Brooke Osmundson
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It
By Greg Jarboe
The traffic data doesn’t lie: Google at 111 billion monthly visits, Facebook at 10 billion. Here’s what Marketing Myopia says about that gap.
How To Turn Reddit Communities Into Sales And AI Search Visibility
By Heather Campbell
Elevate your brand’s multi-channel AI visibility using Reddit. Discover strategies that drive trust and revenue for your business.