HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Latest
Google Recommends Using Custom 404 Error Pages
Google says missing pages aren’t a ranking threat, but what visitors encounter after a 404 can matter to a business.
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Technical SEO Audit For AI Search: Watch Us Do It Live [Webinar]
Watch our team audit a real website live with Loren Baker and Vahan Petrosyan, and learn which technical SEO & AI-readiness checks your audit needs.
Google Says Lower AI Mode Monetization Weighed On Search Growth
Google Search revenue growth slowed for a second straight quarter, and lower AI Mode monetization was one reason given.
WordPress Announces Another Security Release: Version 7.1.4
WordPress announced security release version 7.1.4 that fixes 22 vulnerabilities, including one that affects its updater.
Google Gives Restaurants Direct Control Over Ordering Providers
Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.
Pages AI Cited Got Straight To The Answer More Often, Data Shows
Pages cited by AI often answered a question in their first lines, though the gap was smaller against pages AI pulled up but didn’t cite.
79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data
Bitly’s survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.
Google Recommends Using Custom 404 Error Pages
Google says missing pages aren’t a ranking threat, but what visitors encounter after a 404 can matter to a business.
Google Says Lower AI Mode Monetization Weighed On Search Growth
Google Search revenue growth slowed for a second straight quarter, and lower AI Mode monetization was one reason given.
WordPress Announces Another Security Release: Version 7.1.4
WordPress announced security release version 7.1.4 that fixes 22 vulnerabilities, including one that affects its updater.
Google Gives Restaurants Direct Control Over Ordering Providers
Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.
Pages AI Cited Got Straight To The Answer More Often, Data Shows
Pages cited by AI often answered a question in their first lines, though the gap was smaller against pages AI pulled up but didn’t cite.
Google Signals A Wider Crackdown On SEO Spam
Google signals that its fight against SEO spam is expanding to new kinds of platforms, tools, and services.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Google Recommends Using Custom 404 Error Pages
Google says missing pages aren’t a ranking threat, but what visitors encounter after a 404 can matter to a business.
Technical SEO Audit For AI Search: Watch Us Do It Live [Webinar]
Watch our team audit a real website live with Loren Baker and Vahan Petrosyan, and learn which technical SEO & AI-readiness checks your audit needs.
Google Gives Restaurants Direct Control Over Ordering Providers
Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.
79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data
Bitly’s survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.
The Hreflang Magic Trick – It Routes, It Doesn’t Rank
Understand why Google can serve unindexed hreflang URLs and why market pages need unique local value to stand out in AI search.
Google Privacy Update Lets Connected Apps Shape AI Mode Ads
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Inside ChatGPT’s Ad Auction: How Relevance, Bids, And Memory Decide Placement
OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines.
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
Generative AI
Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold The Platform Responsible
Partner Resource from CallRail
AI Search Tracking Checklist: How to Attribute Calls From ChatGPT, Claude, and Perplexity
Calls from ChatGPT and Perplexity often land under direct or other in your call report, so you can't prove where they came from. This checklist is based on CallRail's analysis of nearly 30 million inbound calls since November 2025. It gives you six steps to track AI search as its own call source and the H1 2026 data to report on it.
- Add AI search as a distinct call source so calls from ChatGPT, Claude, and Perplexity stop getting filed under direct or other in your call report.
- See H1 2026 call data, including 58% growth in AI-driven calls and the share of calls by AI platform.
- Keep your name, address, phone, and hours consistent across the directories AI platforms pull from.
- Report AI-driven leads alongside paid search, organic, and social so you can prove and defend your AI visibility work.
79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data
By Greg Jarboe
Bitly’s survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.
Meta Pushes Its Updated Business Terms Back To Nov. 20
By Matt G. Southern
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
By Brent Csutoras
Reddit’s community-first plans strengthen the case for brand subreddits built around useful answers and relationships that bring people back.
Why Reddit Belongs In Your PR Strategy
By Brent Csutoras
Reddit conversations can become news stories. Brands that listen and respond gain a chance to address problems before coverage follows.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
By Matt G. Southern
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
Meta’s New Terms Expand Crawling Rights Beyond Advertisers
By Matt G. Southern
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.