5 Lesser Known Secrets to Building Influential Connections
Spend enough time on the web and you’ll hear the advice that you need somebody influential to take an interest in what you’re doing. That’s...
Google Grants – AdWords For Non-Profit: How To Get It Started and Start Maximizing Traffic
Are you a non-profit organization that complies with Google’s grant minimum requirement for your country? Then this post could be of great interest for you....
5 Methods to Put the Guest Back into Guest Blogging
The release of Google’s latest major algorithm update, Penguin 2.0, has ruffled the feathers of many professional bloggers and SEO experts. Cries have gone up...
Has Google Analytics Gone Social?
It seems that everyone and everything has gone social these days, even Google analytics. In a recent announcement Google let us analytic enthusiasts know that we will...
3 Ways to Leverage Facebook’s Graph Search
Facebook’s Graph Search will change the search marketing game. Search results are increasingly about connections. They are heavily reliant on consumers to share their experiences with...
Company Photos Are Now Being Shown In The SERPs?
image credit: Shutterstock Rel=author has been a success, hasn’t it? Not only is it easy to set up, but users have also seen a higher...
Top Alternatives to Google Reader Plus Other Discontinued Google Products
On July 1, Google Reader will join a long list of discontinued Google products and services, a list that includes social media services like...
3 Types of Business Research To Develop A Better Content Marketing Plan
“Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position...
Interview with Pierre Zarokian on Reputation Management for Small Business
In the mid-90s, while developing a search engine for a yellow pages company, Pierre Zarokian became interested in how search engines determined their rankings, eventually...
A 3 Step Shortcut to Earn Mindshare in Record Time
We all know that clients want to see swift, measurable results, and that they’re likely to drop you if they don’t see something within half...
Google Just Released Remarketing Lists For Search Ads (RLSA)
image credit: Shutterstock Google has been a lot of fun lately! Earlier this week they launched dynamic remarketing and now they’ve added remarketing lists for...
Who Needs SEO When You Have No Competition?
It’s no secret that SEO is not easy (and it’s not cheap). It takes a ton of effort to earn that top spot on a...
5 Things Your SEO Consultant Won’t Tell You
Natural Google traffic makes up half of the traffic on the web. The runner up, direct traffic, doesn’t even come close, taking up only a...
Retargeting is Key to Search Advertising
image credit: ShutterStock You need to market your business online, and search engine advertising is one of the easiest and most powerful ways to do...
Google Launches Dynamic Remarketing Today!
Re-targeting campaigns is very trendy among PPC marketers right now. Maybe you’ve been one of Google’s competitors: Mediaforge, Adroll, or Retargeter . Today Google decided that...
The Future of Infographics
Infographics are incredibly popular with link builders right now, and for good reason, because they have worked really well. While there may be plenty of...
4 Awful Marketing Lessons We Learned from SEO
We love SEO. We love the fact that it brings cumulative results instead of temporary ones. We love that it makes consumers feel like they...
How to Make Your Content More Fascinating to Your Audience
As the web gets flooded with content creators, attention has become scarce, and as a result far more valuable than it’s ever been. It’s also...
5 Google Analytics features for Business Owners
It is wiser for small and midsize businesses to have a website and use digital marketing as a mean of gaining visibility in the eye...
This Week in Search: How Will Facebook Graph Search Impact SEO?
Last week I spoke about Blogging and SEO at Forumcon and had the opportunity to meet, a Facebook and SEO expert. This week in search...
AdStage Launches New Cross-Network Ad Platform Tools
I’m in the San Francisco Bay area and love seeing hot startups launch cool products. One of those cool products that I saw launch this...
NOOWIT is Google Reader + Flipboard + Paper.li
Google Reader is a deadman walking, and there are all kinds of buzzards circling around in the quest to replace Google Reader and take over...
How To Create the Perfect Post on Social Platforms
Posting on social media sites such as Facebook, Google + and others isn’t rocket science. Or is it? Could there be a method to the...
How To Get More Exposure For Your Videos On Facebook
Video marketing is killer, right? It’s one thing to spend all this time making a video for no one to know about it, let alone...
Link Acquisition Using Humor: What We Can Learn From the Lebron James Faux Email Hack
Link building is a critical part of any search engine optimization effort, but sometimes the manual methodologies get old. The good news is, you can...
Instagram Launches Video
Instagram adds video to feeds. They added filter effects to 15-second videos/clips that can be shared in your stream. This should be big news for...
6 Ways To Optimally Use Keyword Match Types for AdWords Success
There are a lot of different theories on how keyword match types are best implemented to give you the biggest bang for your buck. For...
[Top 25 PPC Experts] John Rampton Hit The List For The Second Time In A Row!
Every year PPC marketers hope to make the list. I’m so proud of my mentor, partner, and friend John Rampton. This year marks the second...
Facebook Just Hit 1 Million Plus Advertisers!
When I heard the news, I wasn’t one bit surprised. Facebook advertising is not only a strategy that I love, but it’s a cakewalk when...
Tips and Tricks for Optimizing Time Sensitive Pages
When it comes to content, you always have to worry about something being time sensitive. Writing evergreen content, or content that will remain significant throughout...