Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
How Can I Drive More Traffic To Targeted Landing Pages?
How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO.
Google Search Console Impressions Report and Continuous Scroll SERPs
Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results
The Link Building Tactic You’re Not Using: Shallow Links
Your inbound link counts look good on that SEO tool, but all those links aren’t worth squat if they’re not pointing to the right pages.
Google’s Priority Hints Improves CWV
Experimental Chrome HTML attribute can speed up Core Web Vitals scores
Google Doesn’t Care What’s In An Image
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data.
8 Ways To Drive Local Business In Competitive Markets With Search
Optimized GMB listings and location pages are essential. Learn top tactics and strategies to drive local business in competitive markets.
Does Content or Links Improve Trust with Google?
Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google
Google Offers a Definition of Quality Content
Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
Is Co-Citation A Google Ranking Factor?
Is co-citation actually used by Google as a factor in its search ranking algorithm? Let’s have a look at why some believe it is.
Keyword Segmentation: Find Which Product Categories Rank Best
Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources.
Free AI Content Optimization Tool by MarketMuse
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers
5 Essential Content Considerations For Holiday Shopping SEO Success
A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help.
Google’s E-A-T: Busting 10 of the Biggest Misconceptions
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.
3 Key Types of Link Building Metrics & How To Use Them Successfully
Link building metrics can help in many ways but can also work against you if you’re not careful. Here’s what you need to know.
What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
Checking Your Page Size for SEO: A Complete Guide
Learn about checking your page size for SEO, including tips, tools, best practices, and why it’s important.
Google’s Centerpiece Annotation
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
5 New Google Quality Rater Guidelines Updates & Why They Matter
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more.
Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
How To Spy On Competitors With Python & Data Studio
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio.
I Lost 90% of My Organic Search Traffic – What Happened?
A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic.
Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy.
News Publishers, This Is The Event You’ve Been Waiting For!
Do you work with publishers, news, and media sites? Are you looking to grow your organic search traffic? Here’s an event you shouldn’t miss.
IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
The Enterprise Architect & SEO: Why You Still Need Friends in IT
The cohesion among teams in Enterprise SEO and IT is essential to achieving SEO goals and business objectives.
Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results
Click-Through Rate (CTR): Is It a Google Ranking Factor?
Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let’s see what the evidence says.
Content Length: Is It a Google Ranking Factor?
Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here.
How to Find & Optimize Your MVPs (Most Valuable Pages)
Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here.