Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google: Many Top Sites Have Invalid HTML And Still Rank
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.
Google Rolls Out June 2025 Core Update
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.
How Enterprise Search And AI Intelligence Reveal Market Pulse
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up.
Google’s New MUVERA Algorithm Improves Search
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy
Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators
Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination.
Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search
Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility?
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum
Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search.
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO.
Lead Local SEO: How To AI-Proof Your Rankings With Reviews
Join Mél Attia as she explains how consumer trust and AI updates are reshaping local SEO and how agencies can lead the way.
Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion
Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings.
Query Fan-Out
Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it.
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance.
Jill Whalen’s SEO Legacy Still Shapes The Industry
Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry.
How Much Code Should SEO Pros Know? Google Weighs In
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential.
Yoast SEO Plugin Bug Inserts Hidden AI HTML Code
Yoast fixed an AI-related bug that injected unintended HTML classes into content generated by its SEO Premium plugin.
Agentic AI In SEO: AI Agents & Workflows For Audit (Part 2)
AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links.
AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking
Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar.
Yoast SEO WordPress Plugin Adds Support For LLMs.Txt
Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content.
See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility.
Ask An SEO: How AI Is Changing Affiliate Strategies
In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed.
OpenAI Rolls Out Update To ChatGPT Search
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions.
Recipe Intent Keywords Are Triggering Google AI Overviews
Google AI Overviews is surfacing AI-generated search results for queries with recipe intent.
Google Retires 7 Structured Data Features To Streamline Search Results
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.
Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web
Google’s CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search
Google Outage Disrupts Lens, Discover, & Voice Search Results
Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites.
Google Search Team Explains The “It Depends” Response
Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers.
Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies.
Google AI Mode: First Thoughts & Survival Strategies
Learn more about Google AI Mode through Barry Adam’s perspective and its impact on search results and user interaction.
Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push
Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities?
Google Shows Why Rankings Collapsed After Domain Migration
Google’s John Mueller showed how to diagnose a search visibility issue that was apparently triggered by a domain migration.