PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
5 Useful & Easy Google Ads Metrics You Should Monitor
With all the Google Ads metrics available, how do you know what matters and where to start? Find out here.
How to Recover Lost Conversions with a Google Ads Script
Find out if negative keywords are limiting the conversions in your Google Ads account with this free script.
How Mastering the Art of PPC Yield Management Can Boost ROI
Discover how a PPC yield management program can garner stronger returns on your PPC advertising efforts.
Bing Ads Editor Gains Support for In-Market Audiences
Bing Ads Editor has been updated with support for in-market audiences.
Google Ads Begins Recording Some Calls Initiated by Call Extensions
Google has started recording a “small percentage” of calls that are initiated by call-only ads or call extensions.
8 Dos & Don’ts for Your PPC Landing Page
Keep in mind these dos and don’ts when creating your PPC landing page.
6 Strategic Areas to Consider Before Launching an SEM Campaign
Consider these key areas to ensure that everything is in place before launching your PPC campaign.
Bing Ads Lets Advertisers Target Multiple Languages at the Campaign Level
Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level.
5 Quick Tips to Improve Your Paid Media Multi-Channel Strategy
Do these five simple things to better coordinate your paid media efforts across multiple channels.
Google Lets Advertisers Copy Column Preferences to the New Google Ads
Google is making it possible for advertisers to copy column preferences from the classic Google Ads to the new version.
Google Ads Extends Parallel Tracking to Display & Video Campaigns
Google Ads is extending parallel tracking to display and video campaigns, effective March 2019.
Google Ads Switches to Smart Bidding for Search Partner Sites
Google Ads has switched from Smart Pricing to Smart Bidding for search partner sites that utilize conversion tracking.
Google to End Ban on Cryptocurrency Ads
Google will again allow cryptocurrency ads starting in October, ending a ban that was put in place this past June.
Bored, Broken & Burned Out: Overcoming Challenges in Search Marketing
Here’s how to find continued success in your career by overcoming stagnation, performance downturns, or a lack of motivation.
Google Ads Lets Users Enable Call Reporting at the Account Level
An update to Google Ads will allow advertisers to enable call reporting at the account level.
Bing Ads Updated With Competition Tab, Performance Insights, and Location Recommendations
Bing Ads has received three AI-powered updates, including a competition tab, performance insights, and location recommendations.
2018 Holiday Paid Search Insights: Top Tips & Takeaways
Bing Ads recently released some insights on trends for holiday PPC.
Google Ads Lets Advertisers Include Video in Showcase Shopping Ads
Google Ads has updated its Showcase Shopping ads with video functionality, making it Google’s first retail ad with video.
Find Out If You’re Impacted by Google’s Changes to Exact Match
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.
Google Partners Features Have Been Moved to Google Ads
Google Partners features, including badge status, have been moved to Google Ads.
Google Introduces a New Way to Split Test AMP Pages in Google Ads
Google has a new way to compare the impact of using AMP pages vs. traditional web pages with Google Ads.
A Rundown of Your Google Ads Automated Bid Options
Here’s what you need to know about Google Ads automated bid options and tips for using each.
Google’s Dynamic Search Ads Get New Targeting Options, More Reporting Data
Google has released several updates to Dynamic Search Ads, which include new targeting options and more data in reports.
New Google Ads Mobile Benchmarks Across 18 Industries
What’s a good mobile click-through rate in Google Ads? Is your Google Ads mobile conversion rate up to par?
Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning
Using machine learning, Google Ads’ exact match will now serve ads that match the intent of a search.
Bing Ads Enhances ‘Overview’ Tab and Report Downloads
Bing Ads rolled out several updates designed to help advertisers save time by getting a faster look at performance insights.
Google Restricts Ads for Third-Party Tech Support Services
Google has updated its advertising policies to restrict ads for third-party tech support providers.
Google Ads Lets Users Make Campaign Changes from ‘Overview’ Page
An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page.
Google Measures Effectiveness of Ads With New ‘Ad Strength’ Indicator
Google has introduced a new tool for helping advertisers measure the effectiveness of their ads before they go live.
5 Reasons Why You Should Use a DMP for Your Search Campaigns
Here are five reasons why a data management platform can be hugely beneficial for your paid search campaigns.