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Bing Makes it Easier to Manage Dynamic Search Ads Campaigns

Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns.

Page feeds remove the need for advertisers to create targets for each of their website URLs.

Instead, advertisers can upload page feeds, which are lists of URLs to target.

Utilizing page feeds with Dynamic Search Ads campaigns will indicate to Bing which URLs are considered most valuable.

As a result, a page feed will improve a campaign’s overall website coverage.

How to Utilize Page Feeds in Bing Ads

Here are the steps to working with page feeds.

First, create a page feed, which should look similar to the example below.

You can assign a label to an individual URL in the “Custom label” column.

Next, upload the page feed in the Business data section of the Bing Ads Shared Library:

You can then associate a page feed to a Dynamic Search Ads campaign by navigating to the campaign’s Settings tab and locating Targeting source:

You’ll have the option to target only URLs in your page feed, or to target URLs in your page feed plus other auto targets if applicable.

Click Save, and then your Dynamic Search Ads campaign is now set up with page feeds.

Bing says, in some cases, it may take up to a few days for the new URLs to be crawled.

In addition to setting up page feeds this way, you can also import them from Google Ads.

Page feeds will be rolling out to all Bing Ads customers over the coming weeks.

More Resources

Category News PPC
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Bing Makes it Easier to Manage Dynamic Search Ads Campaigns

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