How Data Science Empowers Performance Marketing & SEM
Here’s how you can leverage data science to directly improve the performance of your paid search campaigns.
Turning Insights into Actions with an Audience Manager
Here’s how audience management technology can empower PPC marketers to turn insights into action.
3 Ways Quality Data Can Help You Achieve SEM Success
Quality data is key to SEM program success. Learn why using it the right way helps boost conversions and ROI.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience
Focus on these five key areas to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience.
Targeted Automobile Advertising: The Next PPC Frontier
Find out how you can integrate targeted automobile advertising with your PPC strategy to maximize ROI.
How Mastering the Art of PPC Yield Management Can Boost ROI
Discover how a PPC yield management program can garner stronger returns on your PPC advertising efforts.
How Blockchain Could Change Online Advertising Forever
Blockchain is poised to change what you know about online advertising. Here are three compelling implications of blockchain moving forward.
Why Advertisers Must Make Brand Safety on Mobile Devices a Top Priority
Here’s why and how advertisers should prioritize brand safety on mobile devices – plus actionable tips to combat ad fraud.
Voice Search Optimization: 6 Big Changes You’ll Need to Make
Add these strategies to your search optimization efforts to help ensure you’re prepared to capture new voice traffic.
How Digital Video Advertising Will Dominate the Next Decade
Learn how – and why – marketers should pay better attention to digital video advertising.
Mobile-First Indexing & Advertising: Everything You Need to Know
Should PPC advertisers care about mobile-first indexing? Yes! Find out why here.
What Is Predictive Advertising & Why Do You Need It?
Here’s how predictive advertising is changing advertising – and how you can start taking advantage of it.
PPC for Travel: 3 New Tactics to Try This Year
Here are some new tactics, and revised versions of existing strategies, to try on your paid search travel campaigns.
3 2018 PPC Predictions: Online-to-Offline, Data & Relevance
What do changes from Google, Amazon, and others mean for PPC? Here’s how to position yourself for a successful year.
B2B PPC Tactics: 4 Best Practices to Start Using Today
Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.
The 2X AdWords Budget Change: How to Adapt Today & Tomorrow
Get short-term tips and long-term strategies on how you can adapt to the 2x Adwords budget.
Why Machine Learning Is Key to the Search Marketing of Tomorrow
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems.
Surviving the Great Retail Apocalypse with Google Shopping
Find out how you can take advantage of PLAs for Google Shopping – the next big opportunity for online retail.
What 2 Big Changes to Google AdWords Mean for PPC Marketers
Where is Google pushing your paid search ad spend and why? Get more details here.
How to Master Google Shopping & Product Listing Ads
How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.