What Is PPC & How Paid Search Marketing Works
This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
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PPC & CRO Synergy: 6 Tips for Success
You should be leveraging insights from paid search activity to improve your CRO strategy. Here’s where to start.
5 Google Shopping Tips to Prepare for the Holiday Season
Here’s a list of tips, tricks, and best practices to consider when running Google Shopping for the holiday season.
Amazon Advertising Guide
Amazon Ads has changed since last year. Here’s an up-to-date guide with everything you need to know.
Smart Bidding in Google Ads: An Up-to-Date Guide
Here’s a four-step process for implementing Smart Bidding in your paid search strategy.
8 Dos & Don’ts of Search Audiences
The dos and dont’s of audiences for Google Ads have changed. Here’s what you need to know.
What Search Marketers Need to Know About Attribution
There are many attribution models out there… but which ones should you paying be attention to?
In-Market Audiences for Search: How & When to Use It
In-market audiences are a game-changing PPC feature, with some impressive results. Should it be part of your strategy?
Why Google Shopping Is the Best Place for Retail Search Advertising
Google Shopping will be the best place for retail search advertising for a long time. Here is why.