What Is PPC & How Paid Search Marketing Works

This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
You should be leveraging insights from paid search activity to improve your CRO strategy. Here’s where to start.
Here’s a list of tips, tricks, and best practices to consider when running Google Shopping for the holiday season.
Amazon Ads has changed since last year. Here’s an up-to-date guide with everything you need to know.
Here’s a four-step process for implementing Smart Bidding in your paid search strategy.
The dos and dont’s of audiences for Google Ads have changed. Here’s what you need to know.
There are many attribution models out there… but which ones should you paying be attention to?
In-market audiences are a game-changing PPC feature, with some impressive results. Should it be part of your strategy?
Google Shopping will be the best place for retail search advertising for a long time. Here is why.