Smart Bidding in Google Ads: An Up-to-Date Guide
Here’s a four-step process for implementing Smart Bidding in your paid search strategy.
8 Dos & Don’ts of Search Audiences
The dos and dont’s of audiences for Google Ads have changed. Here’s what you need to know.
What Is PPC & How Paid Search Marketing Works
This post will introduce you to everything you need to know about paid search marketing (pay-per-click advertising).
What Search Marketers Need to Know About Attribution in 2019
There are many attribution models out there… but which ones should you paying be attention to?
In-Market Audiences for Search: How & When to Use It
In-market audiences are a game-changing PPC feature, with some impressive results. Should it be part of your strategy?
Why Google Shopping Is the Best Place for Retail Search Advertising
Google Shopping will be the best place for retail search advertising for a long time. Here is why.
Machine Learning in AdWords: How & When to Use Smart Bidding
Here are three situations where AdWords smart bidding is worth trying – and three situations when it should be avoided.