Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Ads App Gets New Features After 3 Months of No Updates
The Google Ads mobile app is getting updated with two new features to help advertisers monitor and improve campaign performance on the fly.
Google Will Not Track Users After Replacing Third-Party Cookies
Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity.
Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.
6 Tips for More Targeted & Engaging PPC Campaigns
Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.
Facebook, Microsoft & Google Ads Compared
How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.
A Beginner’s Guide to Shopping Ads
Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.
A Complete Guide to PPC Ad Formats
PPC ads come in many shapes and sizes. Here’s an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.
4 Ways Call Tracking Is Changing (And Why This Is a Good Thing)
Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.
10 Ways Ads End Up in Facebook Jail & How to Avoid It
Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
Everything You Need to Know About Ad Extensions
Ad extensions are an important part of optimizing your paid search ads. Here’s everything you need to know about manual and automated ad extensions.
10 PPC Copywriting Best Practices for Extra Effective Text Ads
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
Responsive Search Ads Are Now Default Type for Google Ads
Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
Structure Best Practices: How to Create Your Campaigns & Ad Groups
Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
See How Losing Broad Match Modified Will Impact Your Google Ads
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
How to Improve Your Lead Quality & Follow-up
Struggling to keep up with leads from various sources and channels? Learn top tips for ensuring a strong lead follow-up, regardless of the channel.
What Are Keywords & How They Work in PPC
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
How to Develop Your PPC Strategy
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.
What Is Quality Score & Why It Matters
Here’s why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.
4 PPC Myths To Let Go for Paid Search Success
Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.
Psychographic Marketing for PPC: A Beginner’s Guide
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.
7 Interview Questions for Hiring the Right PPC Manager
Hiring a PPC Manager can be challenging. Dig deeper and go beyond tactical knowledge with these interview questions that can help you assess candidates.
Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways
Who were the winners and losers in this year’s Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.
How to Use Audiences in Google Ads: Ask a PPC
What are paid media audiences? Learn about audiences in Google Ads, how to use them in your campaigns, and how to adjust your strategy.
Breaking: Google Ads to Phase Out Modified Broad Match
Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.
What Is PPC & How Paid Search Marketing Works
This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
Proven Spanish PPC Keyword Research & Google Ads Targeting Tips
Spanish PPC is as easy as translating your English campaign words to Spanish, right? It’s not so simple. Get Hispanic PPC tips and insight here.
Here’s What Happens When You Change Google Ads Attribution Models
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.
Google Releases Data on Cookie Replacement Mechanism Called FloC
FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.
Plan for Digital Advertising Growth in 2021 with Awareness, Foresight & Testing
Are you equipped for digital advertising growth in 2021? Learn some tips to develop a growth mindset with awareness, foresight, and testing.