Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
13 Effective Ways to Reduce Your Google Ads CPA
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.
What to Do When Competitors Buy Your Brand Keyword
It’s important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business.
Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.
Tracking Update Could Net Apple Billions In Search Ads Revenue
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
Automatic Clarity Integration Coming to Microsoft Advertising Accounts
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November.
Competitor Paid Search Analysis: Why Is It So Important?
Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical approach here.
3 Scripts for Automating Google Ads Reports in Spreadsheets
Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here.
7 Ways to Hold Off New & Emerging Competitors in Google Ads
What can you do to hold off upstart competitors in Google Ads and protect your groundbreaking product or service? Learn 7 ways here.
3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need
Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows.
How Does Machine Learning Work in Paid Search Marketing?
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
A Complete Guide to Google Ads Editor
Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor.
New Google Ads Budget Report Tracks Daily Campaign Spend
Google Ads is introducing a new budget report that’s designed to help advertisers understand their daily and monthly spending behavior.
The 5 Paid Ad Channels You Need to Incorporate Right Now
Ready to advertise beyond Google Ads and Facebook? Learn how you can get the most out of Microsoft, Amazon, Instagram, LinkedIn, and TikTok.
Microsoft Advertising Launches Open Beta for Credit Card Ads
Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started!
15 Tips on How to Rock a Small PPC Budget
A smaller PPC budget and getting maximum results is challenging, but it can be done! Learn 15 tips to optimize budgets for your PPC program.
Dynamic Search Ads: Keyword Mining Through Ngram Analysis
Learn how to use Ngram analysis with Dynamic Search Ads for keyword mining, optimization, and expansion opportunities.
Google Ads to Rollout New Advertiser Pages With a Focus on Transparency
Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know!
Google Updates Keyword Matching Processes for Phrase & Broad Match
Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know!
Google Announces “Things to Do” Free Listing & Ad Unit
Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!
10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them)
Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.
Google Consolidates Smart Display & Standard Display Campaign Creation
Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!
8 PPC Best Practices That May Not Be Best for Your Business
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help.
How to Set up Profitable A/B Tests for PPC Success
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.
Microsoft Ads Announces Plans to Move to New Feedback Platform
Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know!
Google to Begin Sharing More Search Term Data With Advertisers
Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know!
Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits
Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.
Microsoft Advertising Announces September Product Releases & Updates
Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know!
Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation
Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now!
Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do
Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare.