Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
#SEJThinkTank Recap: Going Native: How Native Advertising Grew SEJ’s Revenue
On February 3, 2016 SEJ’s Founder Loren Baker joined Brent Csutoras & SEJThinkTank for an hour-long webinar about SEJ’s revenue growth through native advertising.
Google’s Recommendations for Effective Mobile Ads and Handling AdBlockers
Google’s Head of Publisher Policy Communications, John Brown, answers YOUR questions about AdSense. This month: mobile ads and handling ad blockers.
5 Advertising Alternatives That Bypass Ad Blockers
Even as we find more sophisticated ways to advertise, we reach fewer people each year. Ad blockers resulted in $21.8 billion loss of global revenue...
The 5 Traits of Successful Digital Advertisers
The digital advertising industry is always growing and changing. In this post, Dusty Vegas explains the top five traits of successful digital advertisers.
5 Examples of Print Advertising and Digital Marketing Integration Done Right
Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for the buck for brand awareness category.
Psychology and #Marketing: What Influences Our Decisions
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
How Changing One Word Increased Revenue by $330,000
If there’s one way to grow your business, it’s A/B testing. In this case study, Steven Macdonald explains how a free trial A/B test increased...
20 Ways to Write a Killer Call to Action
Does your call to action need a face lift? We’ve compiled a list of 20 different types of calls to action to help bring some...
Google’s VP of Display Advertising Wants a Single Standard for Viewability
What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by...
Adobe Announces Solution For Running Marketing Campaigns On Apple Pay and Google Wallet
In light of the rise in mobile payment solutions, a tool is on the way to help marketers get their products in front of the...
8 Ways to Sell More Online With Behavioral Psychology
Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly.
Online Advertising To Grow By 15% Over Next Two Years, Driven By Mobile And Display
A report released this week by ZenithOptimedia reveals projections for global ad spend in 2015, with online advertising said to be the fastest growing medium...
The Evolution of Digital Media Buying & Omni-Channel Personalization
Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest...
State of the Pay Per Call Industry
The pay per call industry is growing and making waves, but how is it impacting businesses using it? I recently spoke with Daryl Cowell from Matomy at...
Taking a Look at Retargeting in 2014: An Interview with David Karel
Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such a popular topic of conversation at the...
5 Marketing Components for Converting Customers into Fanboys
It’s harder than ever to get consumers to take action, and advertising is to blame. We all know that marketing has moved from traditional advertising...
How To Design For Your Target Market: Interview With Kim Krause Berg
As part of our SEJ interview series, Kim Krause Berg of Internet Marketing Ninjas discusses where businesses are missing the mark when designing for their...
Convergence Of Search And Display Advertising: Interview With Dave Roth At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Dave Roth of Move, Inc. discusses the convergence of search...
Advertising: A Brief History
In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various...
![How Display Drives Search [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2012/05/Display-infographic-760x400.gif)
How Display Drives Search [Infographic]
Pretarget’s infographic, Display Drives Search, could be very helpful and education to those that are new to display advertising. The infographic looks at how closely...
How to Get Facebook Fans: The Easy Way and The Hard Way
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...
Got Good Credit? Google Wants to Serve You Targeted Ads.
As a website owner myself, I have explored several different contextual ad platforms, and Google has always seemed to be ahead of their competitors in...
Is Contextual Advertising In Your SEM Strategy?
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines....
Make Google AdSense Changes Without Replacing Code
It’s about time Google AdSense addressed the usability issues within its current system where webmasters are forced to make changes within the Google AdSense interface...
Science of Relevancy : Lifeblood of Search & Contextual Advertising
Relevancy is the key to contextual advertising, and online contextual advertising is big business. That’s a no-brainer, as all web and software heavyweights are vying...
Yahoo! Feedback NOT Wanted. Be Quiet, Or Else
Here’s some advice to anybody who is silly enough to provide feedback to Yahoo! Services, keep it for something else or you might end up...
Looking at Google AdSense Placement on MySpace
Google and MySpace put together a major partnership last year with a focus on Google Advertising. About two months after the partnership, Google AdSense contextual...
Google Text Link Ads vs. Text Link Ads
On Tuesday Google made the announcement that they are launching a Pay Per Performance ad model for AdSense Ads which comes with its own new...
MSN adCenter : Content Ads, adCenter Beta and Demographic Targeting
Considering that MSN has only somewhat recently launched their PPC ad serving system, most folks agree that they are doing a good job. After all,...
Search Engine Journal’s 2005 Search Blogs Awards
Search Engine Journal’s 2005 Search Blogs Awards The Search Engine Journal’s 2005 Best of Search Blogs Awards nominations are in and its time to start...