Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Learn the ropes of digital advertising for effective and successful execution.
Google has started compressing its display ads by up to 40% in an effort to improve page load times.
Google has introduced a tool for publishers to help them identify how annoying and intrusive their site’s ads are.
Google has announced a couple of changes to its Adsense policies which will help ensure greater transparency.
Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective immediately, Google has removed this...
Google, a company which sells digital ads, is working on a feature for Chrome which would block ads by default.
Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.
What are Accelerated Mobile Pages and how can AMP benefit you? Google’s John Brown offers an overview and best practices.
Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how...
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and...
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t? The ultimate conversion hack is...
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We’ve got answers for...
Google has begun automatically appending location extensions to eligible Google Display Network ads.
Google vows it will do a better job at preventing display ads from appearing against controversial content.
Google introduced audio ads to Google Home, which were promptly removed after public outcry.
Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display...
Google recently announced changes to how it will be targeting ads starting on January 18, 2017.
In the latest #AskTheAdSenseGuy column, John Brown shares how AdSense affects SEO and sheds light on the Valuable Inventory policy update.
Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.
Google is implementing a change to its AdSense publisher policies which will prevent fake news sites from serving ads.
Bing Ads has plans to roll out a native search advertising platform early next year.
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.
There are three updates that are going to make an impact on user/business experience with Google Maps.Here are three ways to leverage these updates.
With voter registration deadlines looming, Google is reminding people to register to vote in the US general election.
In October’s column Ask The AdSense Guy, John Brown answers your questions related to AdSense policies, getting your account reinstated, and the recent European Union...
Cross-device remarketing for AdWords can help you target the same ads to the same users as they move between their devices.
Google recently refreshed its AdSense ad limit policy, removing the restriction it once had on the amount of ads publishers can place on one page.
Inclusivity and diversity have become one of the major trends in advertising. Learn from these campaigns that celebrate diversity.
Google’s John Brown answers our questions on AdSense implementation and ad content.
In the face of a mobile revolution, we need to reconsider where we’re telling stories and how we tell them. Enter, mobile video advertising.