Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Learn the ropes of digital advertising for effective and successful execution.
After reading the dismal earnings report from Macy’s and Nordstrom, I decided to conduct a research on fashion retail in brick and mortars. Here’s what...
Consumers say they hate pop-ups, yet sites continue to use them. That’s because, used well, they work. The key to success: Use them wisely.
In our latest #AskTheAdSenseGuy post, John Brown shares how Google fight against invalid traffic, as well as their take on other qualitative issues.
How to Make a Million For Mother’s Day: Scientific PPC from Bing Research. Read what the team at Bing Ads uncovered about Mother’s Day searches...
Ad block prompts publishers to rely on native advertising. Here’s how native advertising can help increase your site’s revenue.
On February 3, 2016 SEJ’s Founder Loren Baker joined Brent Csutoras & SEJThinkTank for an hour-long webinar about SEJ’s revenue growth through native advertising.
Google’s Head of Publisher Policy Communications, John Brown, answers YOUR questions about AdSense. This month: mobile ads and handling ad blockers.
Even as we find more sophisticated ways to advertise, we reach fewer people each year. Ad blockers resulted in $21.8 billion loss of global revenue...
The digital advertising industry is always growing and changing. In this post, Dusty Vegas explains the top five traits of successful digital advertisers.
Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for the buck for brand awareness category.
Psychology can provide the insight you need to better understand what makes your audience click, signup or buy.
If there’s one way to grow your business, it’s A/B testing. In this case study, Steven Macdonald explains how a free trial A/B test increased...
Remarketing and audience targeting are the fundamental digital advertising methods by which you can push prospects towards purchase. A revisit of the basics here.
Does your call to action need a face lift? We’ve compiled a list of 20 different types of calls to action to help bring some...
What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by...
In light of the rise in mobile payment solutions, a tool is on the way to help marketers get their products in front of the...
Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly.
A report released this week by ZenithOptimedia reveals projections for global ad spend in 2015, with online advertising said to be the fastest growing medium...
Have you ever Googled a business on your mobile device to order a pizza or just ask a question? The “Click to Call” feature on Google...
Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest...
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad....
The pay per call industry is growing and making waves, but how is it impacting businesses using it? I recently spoke with Daryl Cowell from Matomy at...
Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such a popular topic of conversation at the...
It’s harder than ever to get consumers to take action, and advertising is to blame. We all know that marketing has moved from traditional advertising...
As part of our SEJ interview series, Kim Krause Berg of Internet Marketing Ninjas discusses where businesses are missing the mark when designing for their...
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Dave Roth of Move, Inc. discusses the convergence of search...
In the following infographic, Ocean Media presents several key events in history that help define advertising, and lead it to where it is today. Various...
Tomorrow is the 4th of July, Independence Day for the United States of America! I thought it might be good to share some information on...
Pretarget’s infographic, Display Drives Search, could be very helpful and education to those that are new to display advertising. The infographic looks at how closely...
Happy Valentine’s Day from SEJ! I was looking at all the Valentine’s infographics and found one that I thought could be very helpful for many...