Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Learn the ropes of digital advertising for effective and successful execution.
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...
Google AdSense has rolled out a major interface change that they have been testing for a good month or so, which has the new ability...
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...
In the world of affilate marketing, it can be a little overwhelming deciding which software to choose as there are so many options. Affiliate marketing,...
I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is...
Being in online marketing for a bit more than two years, I am now at that stage when getting traffic and promoting a resource is...
As a website owner myself, I have explored several different contextual ad platforms, and Google has always seemed to be ahead of their competitors in...
Microsoft is finally making its PubCenter ad publishing tool available to the public after some months of being under close private beta mode. Public beta...
(Scratchpad photo by Leonard Low.) I’m preparing to advertise something I hope will become linkbait, and it’s made me dig into some advertising ideas. Just...
Google recently published a video reminding us of how bigger is better. I agree that bigger is better, but not in every case. Google has...
Google has taken a few different stances on politics, which is a little confusing to me. They have come out and clearly stated some political...
Whatever Google’s intention and purpose were for buying Russian contextual ad company called ZAO Begun is, only them knows. But we’re free to speculate, it’s...
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines....
When Google acquired Feedburner last year, one of the changes that were announced was the integration of Adsense ad units into Feedburner members’ RSS feeds....
Yahoo! Inc. and AT&T Inc. announced Tuesday that they have signed a multi-year deal to share revenue from advertising on mobile phones and personal computers. ...
Microsoft and Wall Street Journal has reached and advertising deal, which if I may say so, is perhaps Microsoft’s biggest deal so far as a...
One of the obvious reasons for the Google acquisition of Feedburner, besides gaining access to a major amount of blogs and adding a blog metrics...
It’s about time Google AdSense addressed the usability issues within its current system where webmasters are forced to make changes within the Google AdSense interface...
Google AdSense is running some tests on a new creative which serves links under the ad’s copy and traditional contextual advertisements. By way of Blogoscoped...
Google has launched Google AdSense for mobile devices, which is now undergoing beta testing by select mobile publishers. Scott of Self Made Minds reports that...
The market keeps opening up in the UK for internet businesses and marketers. Day in and day out websites from English entrepreneurs arise. The latest...
Relevancy is the key to contextual advertising, and online contextual advertising is big business. That’s a no-brainer, as all web and software heavyweights are vying...
Google announced today via a press release that they expand the Google Pay-Per-Action beta program to include beta testers around the world. As of today...
Here’s some advice to anybody who is silly enough to provide feedback to Yahoo! Services, keep it for something else or you might end up...
Mubin Ahmed has an interesting post with his opinion on the usage of Text Link Ads, Text Link Brokers, and similar link advertising services on...
About a week ago did Google introduce the referral program for Google Apps via Google AdSense. I grabbed the code of one of the “new” Text link...
Google Adsense started sending out monthly optimization tips to Adsense publishers. These tips are the result of the Adsense system’s analysis of individual publisher accounts...
The Yahoo Publisher Network may be testing the blocking of YPN contextual advertisements from serving in certain countries according to the accounts of some webmasters...
Google and MySpace put together a major partnership last year with a focus on Google Advertising. About two months after the partnership, Google AdSense contextual...
On Tuesday Google made the announcement that they are launching a Pay Per Performance ad model for AdSense Ads which comes with its own new...