Which Copy is Best For Your Home Page?
To convert, a home page needs to give its audience information. Here’s how you can figure out the length that works best for you.
Content Marketing’s Best Kept Secret: Create a Content Scoring System
When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going...
Web Psychology: Why Sex, Sadness, and Social Proof Will Get You More Leads
You’re right. The way your boss’ mind works is pretty complicated. As is every other person’s mind on the planet. The human mind is a...
Using Requirements to Improve Usability For Your Website
What makes a user experience fantastic? Simply put, in order to make a fantastic user experience, the user has to be able to accomplish their...
How to Enhance Mobile Pages to Increase Phone Leads
Have you ever Googled a business on your mobile device to order a pizza or just ask a question? The “Click to Call” feature on Google...
The Psychological Benefits of Simple Design: Why Less Really is More
It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design? And the answer: As little design as possible....
The Perfect Equation for Directing Your Customer’s Journey
How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change...
The Art of Peripheral Persuasion: Visuals in Web Design
They say that content is king, and that’s true. Quality, keyword-rich content will go a long way for your SEO and conversion rates. But people...
The Opportunity in Typography for Conversions – With Proof
I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your...
12 Heatmap Findings: Your Roadmap to Conversions
I’m about to give you a hard reality check. There are millions of websites on the Internet, and all of their designers have the goal...
5 Marketing Components for Converting Customers into Fanboys
It’s harder than ever to get consumers to take action, and advertising is to blame. We all know that marketing has moved from traditional advertising...
Contrast in Web Visuals: Why You Looked at This Title First
Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been...
Converting the New Mobile Consumer
5.1 billion human beings owned a smart phone as of early 2012. 4.2 billion human beings own a toothbrush. We live in the technology era,...
Driving Landing Page Conversions: SEO Tells You Where, But CRO Tells You How
A lot of marketing experts will tell you that SEO is the driving force behind conversions. I’m here to tell you it’s not. SEO can...