Count AI marketing's hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic's mistake and starving long-term strategy.
SEO For Paws is back with Barry Schwartz, Glenn Gabe, and a lineup of search experts talking about search in the AI era.
Google’s developer docs for the Web Search Service API show a partner-only path to full-web search results.
Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate.
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.
Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions.
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended.
Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals.
Google’s developer docs for the Web Search Service API show a partner-only path to full-web search results.
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.
SEO For Paws is back with Barry Schwartz, Glenn Gabe, and a lineup of search experts talking about search in the AI era.
Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate.
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.
Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions.
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended.
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.
Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid.
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
Ten Speed’s citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions.
The Guardian reports AI cleanup listings are up 87%, while freelancers say clients lowball the work.
Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant.
A practical framework for auditing publisher websites in 2026, covering technical SEO, content quality, E-E-A-T, and entity consistency across passive and active discovery channels.
One year of AI Mode data shows people asking questions, not typing fragments, which is why the lead-first paragraph now beats the narrative arc.
This checklist, created from CallRail’s October 2025 survey of 600 small-to-midsize businesses, walks you through six areas to implement AI that can:
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YouTube Gives You Feedback On Shorts Before Publishing
By Matt G. Southern
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
Google To Bring New Video Understanding Tech To Ask YouTube
By Matt G. Southern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
YouTube Says Bigger Thumbnails Drove More Long-Form Views
By Matt G. Southern
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
Facebook Groups Are Google’s No. 2 Forum Source
By Matt G. Southern
Ahrefs data shows public Facebook Group posts appear in 38% of Google’s Discussions and forums results, passing Quora and trailing only Reddit.
ChatGPT Searches Individual Subreddits By Name
By Suganthan Mohanadasan
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit.
Why Running YouTube Ads Like Search Will Burn Your Budget
By Sarah Stemen
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.