The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet
Enterprise teams must run parallel SEO and AI workflows while building dedicated ownership and measurable transition frameworks.
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AI Search Is Eating Itself & The SEO Industry Is The Source
AI search is caught in a self-reinforcing loop, where synthetic content feeds retrieval systems that present it back as fact.
Does AI Actually Reward Quality Content?
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
WooCommerce Stores Can Now Sell Products Via YouTube Videos
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores...
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AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar]
Discover how AI is shaping local SEO. Find out what factors influence your local rankings and visibility on search engines.
ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.
Google Ads Makes Call Recording Default For AI Lead Calls
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
WooCommerce Stores Can Now Sell Products Via YouTube Videos
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores...
ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.
Google Ads Makes Call Recording Default For AI Lead Calls
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Google Adds New Tasked-Based Search Features
Google announced new tools that further transforms Search to a tasked-based platform.
Google May Have To Share Search Data With Rivals
The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA.
Google Lists Best Practices For Read More Deep Links
Google has outlined best practices that can increase the likelihood of “Read more” deep links appearing.
AI Search Is Eating Itself & The SEO Industry Is The Source
AI search is caught in a self-reinforcing loop, where synthetic content feeds retrieval systems that present it back as fact.
Does AI Actually Reward Quality Content?
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
WooCommerce Stores Can Now Sell Products Via YouTube Videos
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores...
AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar]
Discover how AI is shaping local SEO. Find out what factors influence your local rankings and visibility on search engines.
The Ghost Citation Problem
Analysis across four LLMs reveals how citation and mention behavior differs, and why it matters.
What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO
SEO tools are useful, but over-relying on them creates blind spots. Here’s what raw data reveals that tools never will.
ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.
Google Ads Makes Call Recording Default For AI Lead Calls
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Winning Google Ads Campaign Structures For DTC Ecommerce
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
Google’s Product Feed Strategy Points To The Future Of Retail Discovery
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
Search Ad Growth Slows As Social & Video Gain Faster
IAB’s annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains.
Should You Use Auto-Generated Creative? – Ask A PPC
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance.
Does AI Actually Reward Quality Content?
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut.
Shorter, Focused Content Wins In ChatGPT
Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data.
The 5-Pillar Framework For AI Content That Audiences Actually Trust
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value.
How To Do Evergreen Content In 2026 (And Beyond)
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes.
How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
The Content Moat Is Dead. The Context Moat Is What Survives
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context.
ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows
By Matt G. Southern
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.
Your Owned Content Is Losing To A Stranger’s Reddit Comment
By Duane Forrester
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.