ChatGPT Search Is Citing Fewer Sites, Data Shows
ChatGPT Search is citing fewer websites per response after GPT-5.3 Instant became the default experience.
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The 5-Pillar Framework For AI Content That Audiences Actually Trust
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value.
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO
Agentic AI shopping may not be good for SEO. But there’s a reason why SEOs won’t need to worry about it.
Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse
Google’s March core update is rolling out. Illyes explains Googlebot’s crawling architecture, and Gemini referral traffic doubles.
ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax?
OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget.
Mullenweg To Cloudflare: Keep WordPress Out Of Your Mouth
Matt Mullenweg invokes Will Smith’s Oscars slap in response to Cloudflare’s boat that EmDash is a successor to WordPress.
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files
Google’s John Mueller answers question of whether splitting a sitemap is worth the extra work.
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO
Agentic AI shopping may not be good for SEO. But there’s a reason why SEOs won’t need to worry about it.
Mullenweg To Cloudflare: Keep WordPress Out Of Your Mouth
Matt Mullenweg invokes Will Smith’s Oscars slap in response to Cloudflare’s boat that EmDash is a successor to WordPress.
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files
Google’s John Mueller answers question of whether splitting a sitemap is worth the extra work.
AI Leads All Reasons For U.S. Job Cuts In March, Report Says
AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas.
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress
Cloudflare’s WordPress competitor EmDash may be the future of CMSs, but there are six reasons why it’s not that CMS today.
Google Answers Why Core Updates Can Roll Out In Stages
Google’s John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined?
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO
Agentic AI shopping may not be good for SEO. But there’s a reason why SEOs won’t need to worry about it.
Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse
Google’s March core update is rolling out. Illyes explains Googlebot’s crawling architecture, and Gemini referral traffic doubles.
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files
Google’s John Mueller answers question of whether splitting a sitemap is worth the extra work.
Llms.txt Was Step One. Here’s The Architecture That Comes Next
Brands must move beyond llms.txt toward structured APIs, entity graphs, and provenance to earn accurate AI citations.
How To Do Evergreen Content In 2026 (And Beyond)
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes.
Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance
Bill Hunt explains why enterprise SEO performance improves when accountability matches authority across content, technology, and governance.
ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax?
OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget.
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC
This week’s Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts.
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics.
Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse
This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.
Google Adds New Performance Max Controls And Reporting Features
Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.
Google Analytics Launches Scenario Planner and Projections
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.
The 5-Pillar Framework For AI Content That Audiences Actually Trust
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value.
How To Do Evergreen Content In 2026 (And Beyond)
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes.
How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
The Content Moat Is Dead. The Context Moat Is What Survives
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context.
You’re Not Scaling Content. You’re Scaling Disappointment
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
Starting Or Steering The Wave
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
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B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.