Authentic Human Conversation™
Digg’s collapse, Reddit’s lawsuit, and a bot-filled ecosystem expose the fragile economics behind “authentic human conversation” in the AI era.
Digg’s collapse, Reddit’s lawsuit, and a bot-filled ecosystem expose the fragile economics behind “authentic human conversation” in the AI era.
Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report.
SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry.
Google confirmed it removed “What People Suggest” from health searches. Additionally, the company announced new AI health tools for YouTube.
Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting.
If your paid search looks efficient, branded keywords may be hiding the truth. Learn how to measure real performance.
At SEJ Live, we sorted Q1’s AI search changes into what’s hot and what’s not. Here’s what we covered and where to watch it.
Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report.
SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry.
Google confirmed it removed “What People Suggest” from health searches. Additionally, the company announced new AI health tools for YouTube.
Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting.
The official WordPress Plugin Checker provides automated code review for security and best practices, perfect for checking vibe coded plugins.
Data from 4M AI citations shows syndicated press releases barely register in AI answers. Editorial content and owned newsrooms fare better.
Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report.
SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry.
If your paid search looks efficient, branded keywords may be hiding the truth. Learn how to measure real performance.
At SEJ Live, we sorted Q1’s AI search changes into what’s hot and what’s not. Here’s what we covered and where to watch it.
Learn how to effectively track AI prompts for better insights and smarter decision-making in search and content strategies.
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature.
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly.
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax.
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy.
In this 3 hour, 3 session event, you’ll learn how to adapt strategies for AI search to drive visibility, sustainable growth and revenue.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.