Google Defends AI Training As Fair Use In Governance Paper
Google's AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content.
Google's AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content.
The “separate AEO strategy” consultants have been selling collapses when Google itself says it’s one playbook. Here’s what that means for how you build.
Google says publishers who want to survive in AI Search need to start making content users actually want to read.
The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here’s what the research and Google’s June update say.
Bruce Clay, a founding figure who shaped the SEO marketing industry, has died. His concepts continue to influence professionals to this day.
Most AI visibility advice skips the rendering step. A study of 274 fintech homepages shows why that’s the most expensive mistake to make.
Five search developments this week: a spam update, AI impression counts, CTR data, Similarweb’s branded search findings, and Google’s tool access stance.
Google says publishers who want to survive in AI Search need to start making content users actually want to read.
Bruce Clay, a founding figure who shaped the SEO marketing industry, has died. His concepts continue to influence professionals to this day.
Google’s John Mueller answered whether Google Gemini’s new AI agents change the rules for SEO.
Google warns that websites can expose AI agents to hidden traps for agentic AI navigating the open web.
Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile.
WP Rocket now offers free CDN, lowering the barrier to meaningful performance improvements on the most important pages.
The “separate AEO strategy” consultants have been selling collapses when Google itself says it’s one playbook. Here’s what that means for how you build.
Google says publishers who want to survive in AI Search need to start making content users actually want to read.
The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here’s what the research and Google’s June update say.
Bruce Clay, a founding figure who shaped the SEO marketing industry, has died. His concepts continue to influence professionals to this day.
Most AI visibility advice skips the rendering step. A study of 274 fintech homepages shows why that’s the most expensive mistake to make.
Five search developments this week: a spam update, AI impression counts, CTR data, Similarweb’s branded search findings, and Google’s tool access stance.
Running ads on every platform? Here’s how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon.
Google is testing “Strongest Match” labels on Search ads. Here’s what advertisers know so far and the questions Google hasn’t answered.
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility.
Google’s conversational agent now troubleshoots delivery and builds reports inside Ad Manager, bringing prompt-driven workflows to publisher ad ops.
Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features.
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data.
New data from IAB and Billion Dollar Boy explains the performance gap between creator content and brand-led ads, with specific fixes for both.
Explore the limitations of AI in content creation. Uncover why AI-generated work often lacks originality and uniqueness.
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.
AI retrieval systems reward semantic precision over content volume, making excessive publishing counterproductive for modern SEO visibility.
New research shows daily AI Overview users click sources 3.5x more than occasional users, revealing optimization opportunities.
This checklist, created from CallRail’s October 2025 survey of 600 small-to-midsize businesses, walks you through six areas to implement AI that can:
The Content Framework That Worked In 2019 Is Now Working Against You
By Greg Jarboe
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.
TikTok Shows 3x More AI Slop Than YouTube, Report Finds
By Matt G. Southern
In a fresh-account test, Kapwing found 59% of TikTok For You videos were AI slop, roughly three times the rate on YouTube.
YouTube Brings In-App Sharing & Messaging To The U.S.
By Matt G. Southern
YouTube is expanding in-app video sharing and messaging to eligible adults in more markets, reviving a version of its messaging feature removed in 2019.
YouTube Adds Auto-Detection For AI-Generated Content
By Matt G. Southern
YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos.
Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar]
By Loren Baker
Understand the role Reddit plays in AI answers and how brands can capitalize on community signals to enhance visibility.
Reddit CEO Says LLMs ‘Would Not Exist’ Without Reddit Data
By Matt G. Southern
Reddit CEO Steve Huffman calls user content “modern oil” for AI, discusses deals with Google and OpenAI, and outlines why some companies face lawsuits.