Yahoo stock value has risen almost 2% in premarket trading after Microsoft’s proposal to work with Yahoo and possibly acquire part of the Internet company.
Instead of the aggressive tactics used by Microsoft last month to try and force Yahoo shareholders into declaring to let Microsoft acquire Yahoo, Microsoft’s interest in now acquiring only part of Yahoo, or dealing openly with the company, seems to be adding value to Yahoo itself.
Yahoo, given its 500 million + user base and success in social media, news, email and display advertsing, has become a surrogate in the war between Microsoft and Google. Instead of bowing down to one or the other however, Yahoo may emerge out of this battle stronger than ever, with a more defined direction and proven leadership in Yahoo driven content distribution and display ad reveneue partnerships.
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1 response so far ↓
David on May 19, 2008 at 9:53 am
They may have a shareholder revolution to deal with now.
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