Latest SEO Articles
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Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast
Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations.
Google Launches A Video Series For Odd Technical SEO Questions
Google’s new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.
Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing
If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them.
How To Remove Negative Search Results: What 22,620 Links Reveal
Learn how to address negative search results and identify which links can be removed or hidden effectively.
Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means
A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here’s what to verify.
Google Explains How They Rank PDFs And What It Means For SEO/GEO
Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly.
Analysis: Google Is Poisoning Search Results For Rank Trackers
Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions.
Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments
Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.
Lost In Translation: How Language Changes Which Brand AI Recommends
Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages.
Google Says Why Site Migrations Can Exceed 4 Months
Google may process a site migration for months, then blow it and rank the old URLs anyway. Mueller says what to focus on.
All In One SEO WordPress Plugin Vulnerable To Two Exploits
AIOSEO WordPress Plugin has two medium-severity security flaws that enable unauthenticated attackers to compromise affected websites.
Google Discover To Undergo Dramatic Changes
Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube.
Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse
Google’s spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles.
Google Explains How To Use HTML Sitemaps For SEO
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it.
AI Overviews Have Spread To Most Big-Brand Searches
Recent tracking data found AI Overviews on most brand-name searches it checked.
Google Now Has The Math To Rank Without An Index, And The Results Page Does Not Survive It
Google DeepMind proved one model can theoretically rank without a separate index. If it ships, visibility stops being a position and becomes inclusion or absence.
Google Completes September 2026 Spam Update After Nearly 14 Days
Google’s latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three earlier spam updates it ran this...
Why Google Search Updates Cannot Be Judged During Early Rollout
Avoid costly site changes during a Google spam update by separating early ranking volatility from lasting losses and setting clear milestones for leadership.
Prediction: The Next Massive Google Update Is Around The Corner
Is another major Google update coming? The documentation changes, spam update pace, and Google’s own statements all point the same way.
The Business Case For SEO Is Changing; Budget Justifications Should Too
Learn how to justify SEO budgets in the AI era by aligning investments with revenue generation, risk reduction, infrastructure, and business value.
Using AI To Assist With SEO Work, Not Replace The Worker
Here’s how one technical SEO splits audit work: deterministic checks for facts, a local LLM to explain them, and a human to judge.
Google Opens Search Profiles In India & Canada, Brazil Next
Google is opening Search profiles to creators and publishers in India and Canada, with Brazil to follow soon.
Google Changed Its Helpful Content Guidelines To Emphasize Good ‘Main Content’
Why don’t SEOs talk more about Google’s helpful content documentation? Its latest update shows exactly what the ranking systems are being trained to reward.
Google Explains The “Couldn’t Fetch” Sitemap Errors
Google admits a “couldn’t fetch” sitemap error may have nothing to do with whether Google can actually fetch it.
Google Is Fighting SERP Tracking. AI Agents May Make It Worse
Google is fighting back against SERP tracking. The explosion of AI agents may cause it to clamp down harder.
AI Cites Your Brand: How to Choose Your Next Move
AI visibility gaps call for different fixes. Constance Tan shows how to decide between correcting information, earning mentions, creating content, and checking bot access.
Google’s Hidden Data Layer: What Is It And What To Do About It
Trace misleading sale badges and outdated product images to Google’s hidden data layer, with checks that go beyond your current feed.
What To Expect From Google’s Next Search Ranking Update
Google’s recent changes provide strong clues about major changes from the next core algorithm update.
Google Shows How Long Crawling, Indexing & Recovery Can Take
Google’s Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona.
Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse
Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits.