Marcelo Sant’Iago posts on the Multilingual Search blog that Google has won accounts from UOL and Buscapé to dominate the Brazilian search advertising market.
According to Sant’Iago, UOL is the #1 ISP in Brazil and Buscapé is the largest comparison shopping search site in Latin America.
Google has, more or less, cornered the Brazilian search marketing market… for the time being at least.
Being the largest Internet using country in Latin America, Brazilians are already served Google advertising when visiting Globo.com (Brazil’s top TV & entertainment network), Google’s Orkut is the social network of choice amongst Brazilians and if you search YouTube for music and band names, A LOT of the videos uploaded are by Brazilian Internet users.
A couple of weeks after Yahoo Search Marketing announces they will be migrating over to Y!SM ‘Panama’ for the Brazilian market, Google swoops in and takes two of their main partners away in UOL and Buscapé.
A bom successo for Google, and a rather large blow to Yahoo Search Marketing in Brazil.