SEO

Google Ad Network Grows in Brazil, Lands UOL & Buscapé

Marcelo Sant’Iago posts on the Multilingual Search blog that Google has won accounts from UOL and Buscapé to dominate the Brazilian search advertising market.

According to Sant’Iago, UOL is the #1 ISP in Brazil and Buscapé is the largest comparison shopping search site in Latin America.

Google has, more or less, cornered the Brazilian search marketing market… for the time being at least.

Being the largest Internet using country in Latin America, Brazilians are already served Google advertising when visiting Globo.com (Brazil’s top TV & entertainment network), Google’s Orkut is the social network of choice amongst Brazilians and if you search YouTube for music and band names, A LOT of the videos uploaded are by Brazilian Internet users.

A couple of weeks after Yahoo Search Marketing announces they will be migrating over to Y!SM ‘Panama’ for the Brazilian market, Google swoops in and takes two of their main partners away in UOL and Buscapé.

A bom successo for Google, and a rather large blow to Yahoo Search Marketing in Brazil.

Screen Shot 2014 04 15 at 7.21.12 AM Google Ad Network Grows in Brazil, Lands UOL & Buscapé
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google Ad Network Grows in Brazil, Lands UOL & Buscapé

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2 thoughts on “Google Ad Network Grows in Brazil, Lands UOL & Buscapé

  1. Actually, Globo.com is NOT part of Google’s advertising network. The portal of the largest media company is part of Yahoo Search Marketing network.

  2. Muy bueno! Google is flush with cash, and can take anything they want. Unless the next two competitors merge, big G is a steamtank ready to crush all comers.