Latest SEO Articles
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Step-by-Step Guide to Qualifying Your Backlink Sources
We all know that all backlinks are not created equal when it comes to their relative SEO value. But given the sheer number of linking...
The Evolution of Modern Marketing Automation
From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential...
What You Can Learn from Exploring Your Links Visually
Have you ever wanted to really see your link profile, beyond a list of links, without having to export them into Excel to create a...
4 Reasons Why You Shouldn’t Remove An Ex-Employee’s Rel=”author” Tag
Many content marketers are taking advantage of the benefits associated with setting up Google Authorship through the rel=”author” tag. The adoption of content authorship has...
A Deeper Look at Google Signals Map and Social Data Hub
If you’re anything like me, you stumbled across a Google Signals Map and had no idea it even existed. However, Google Signals has actually been...
7 SEO Tasks That Are Wasting Your Time
As a website owner or SEO, your time is limited. So why on earth would you waste on outdated tactics that are entirely unnecessary in...
Matt Cutts Tips for Updating News Articles
Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news. “If I have a developing news story, should...
Getting Indexed by Google Using Only PPC: It Could Happen to You
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic....
Do You Have a Screen Based Marketing Strategy?
Just this week Google has announced what could be a game changer in the world of digital advertising. Their new “Enhanced Campaigns” represents not only...
Enhanced Campaigns: Google Announces Big Changes to Mobile Campaign Management
Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption. These changes,...
Matt Cutts and Othar Hansson on How to Establish Authorship
Have you ever noticed that some search results show up with a smiling face included? Like this one for Matt Cutts. This is the Google...
Matt Cutts on Negative SEO
For the last several months there has been a great deal of discussion of negative SEO, what it is and how to counteract it. Matt...
The Value of Local SEO to Small Businesses
SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition,...
A Conversation with Gary Henderson: Interactivity Digital Conference
Gary Henderson is the Founder and CEO of Interactivity Marketing. He has spent the last 11 years managing digital marketing in various capacities. He has...
How To Clean Up Bad Links and Establish Trust With Link Vendors
More and more clients are coming to me for audits because they have been harmed by low-quality linking efforts, either intentionally, unintentionally, or possibly as...
Book Review: Think Like Zuck
What does it take to be a pioneer, a change agent, a success in business today? Do Mark Zuckerberg and other innovators like him have...
Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep up with. Following the...
#Facebook Search Impacts Business Pages
Yesterday Facebook CEO, Mark Zuckerberg, unveiled the next big step in the social network’s development. Soon Facebook users will be able the search within the...
3 Core Link Baiting Strategies for 2013
The search engines are always changing, but link baiting strategies never die. Here are the three core elements of an effective link bait campaign, which...
The Definitive Guide to Penguin Friendly SEO
On April 24, 2012, Google launched what was originally called simply the “webspam algorithm.” It’s impact was large enough in the SEO community that Google...
Misconceptions about Google Search Algorithm Updates and the Disavow Links Tool
In 2012, Google released significant search algorithm updates that have changed SEO practices forever. Many websites have been penalized by different algorithm updates. For some...
On-Page Optimization Methods Still Valid in 2013
SEO can be divided broadly into on-page and off-page optimization techniques. Simply put, on-page optimization is concerned with everything that can be done to boost your...
How to Use MajesticSEO to Identify a Possible Negative SEO Campaign
MajesticSEO has been one of my favorite tools for some time. Its value for site audits, competitive research, and a lot of other tasks is...
The Lowdown on Website Load Speed
The loading time of your website is an important factor that determines its overall success. As people generally prefer sites which load fast, they tend...
Get Over Yourself – Matt Cutts Did Not Just Kill Another SEO Kitten
Fed up with Google’s continual changing of the rules? Worn out by all mixed messages they send? Sick and tired of being sick and tired...
Is P.C.P the New SEO?
For years, optimizing a website was quite a simple affair. Through the course of search engines indexing sites, there were various algorithm updates too, but till Panda...
YP.Com Insights Report Highlights Growing Tide of Local Search
Local business search engine YP.com has announced its end of year report, revealing its latest trends about what consumers are searching for as the holiday...
Google Announces Changes to Solve Mobile Ads “Fat Finger” Problem
Google has made a significant change to the way its mobile ads work, in order to remedy the so-called “Fat Finger” problem of users accidently...
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Is There A Deception In the Google Ad System?
As I was writing my previous article for SEJ, I conducted several experiments during which I stumbled across few troubling issues with Google’s methods. One...
10 SEO & Social Lessons from the Election
Presidential campaigns are massive marketing phenomena. An inevitable bit of fallout from every national election is the publication of hundreds or thousands of blog posts entitled...