Google’s Search Market Share Back Up To 67%; Bing Up 2% From Last Year

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Recent data shows that Google is not only holding steady as the top search engine in the U.S., they are gaining market share after having lost some three months ago.

In July 2013, according to comScore, Google’s search market share increased to 67%. ComScore’s monthly analysis also shows that Google is up 0.3 points from June and 0.2 percentage points from this time last year. With the announcement of Google’s new “quick answers”, their market share will likely continue to increase.

Yahoo, on the other hand, hit a new low even after CEO Marissa Mayer declared earlier this month that “search is far from over.” Yahoo declined by 0.1 percentage point in July, which brings their market share to 11.3%.

Bing’s market share stayed at 17.9%, the same as it was in June. However, it is worth noting that Bing is up more than 2% from this time last year when they had 15.7% market share. Both Ask and AOL are still in the game, holding on to 2.7% and 1.2% of the market share respectively.

Overall there were 19.4 billion explicit core searches in July, with just under 13 billion of those being performed on Google. Bing came in second with 3.5 billion searches, followed closely by Yahoo with 2.2 billion searches.

Are you surprised by any of these numbers, or are they in line with what you expected? What search engine are you using the most lately? Let us know in the comments!

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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  • Michael I


    Excellent article. Again, it really demonstrates or re-enforces just how big Google really is. They certainly make changes that always create press release news headlines, and send ripples through the industry, yet they continue to dominate. It really says something.

    For those that were not aware what percent they held, your article will certainly be an eye opener.


  • Internet Marketing

    Great news. Going to start advertising on Google soon.

  • Travis Bliffen

    Google really is a powerhouse. They are just so much more advanced than Bing, Yahoo, and AOL. I think that Bing is really the closest competitor of Google but I am pretty sure that will never get over a 30% share of searches.

    • LukeSmith

      Bing just became the default search engine of Siri on all Apple devices. Bing is getting more tightly integrated into Windows 8 and Windows 8 default apps. I would expect Bing market share to grow considerably because of the increasing sales of Apple devices and Windows 8 PCs. If the trend continues Yahoo, Ask and AOL will continue to dwindle and Bing will continue to gain market share of 1-3% each year. Momentum is definitely on Bing’s side and surpassing 30% is definitely feasible within the next 5+ years.

  • Shreyas@SMG Convonix

    Thanks Matt for the data – pretty insightful. Frankly, Yahoo is losing because its quality of search results is way below than that of Google. Refreshing to see Bing rise! Actually, there should be a direct comparison of the average click-through-rate on Search ads on Google & Bing. Then have an additional avg. Cost-per-click comparison(in this case – Sale-per-click for Search Engines). Will help us understand how both square up in terms of generating revenue from search.
    The growth rate of search queries will be in sync with the rate of growth of the internet population. In this case, Google holds an unfair advantage as new searchers will instantly look to Google, as it has become synonymous with searches online. Even Bing has an advantage on Windows machines, as it is the default search engine on IE. The rise in market share should be attributed to this fact also.

  • Dominic

    A lot of people seem to be looking at the market share figures of Google and getting excited by them, thinking that this will have a great impact on their marketing and SEO efforts. However, they are missing the bigger picture, by solely focusing on Google they are missing out on a potential 33% of search engine users, who do not use Google, but are searching for products and services related to what they offer.

    Another key point, which many fail to consider, is that yes, when you compare Google to every other search engine individually, it’s share in the market is at least 450% higher than it’s closest rivals. However, if you were to compare the results with the other search engines combined, the stats are a little less dramatic (still amazing for Google, but not as dramatic as they may seem).

    The final point any one should consider is that, because Google has such a lions share of the market, the competition for keywords is incredible, and as such, it is far more costly, and far more time consuming to achieve and maintain a good rank. Therefore, it may be more worth while focusing on rankings in other engines, as this will still send you a good flow of high quality traffic, but at much less expense, and much less frustration.

    Hope you find this useful.