Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Optimize Your Landing Pages For User Intent: Interview With Jonah Stein
As part of our SEJ interview series, I caught up with Jonah Stein of ItsTheROI to discuss conversion rate optimization. Jonah has 17 years of online...
![Killer Conversation Analytics: 29% of Calls Result in Conversions [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/search-engine-journal-63a45e94c4cfa-sej-760x399.webp)
Killer Conversation Analytics: 29% of Calls Result in Conversions [Infographic]
Earlier this week, Log My Calls released our search marketing Q1 inbound call report. We analyzed millions of call segments across dozens of industries in...
The Evolution of the SEO Professional
“Build some links. Update your metadata. Optimize your site speed. Build some cool content. Have you heard about interactive infographics? They are the new thing!”...
The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins
Foursquare announced their plans today to shift their focus towards local search, and release an entirely new app called Swarm just for check ins. According...
How to Perform a SWOT Analysis For Your Digital Brand
Learning Through The Example of SWOT Analysis: Nokia In “Encyclopedia of Management Theory” Eric Kessler wrote “companies that keep analyzing their strengths, weaknesses, opportunities, and...
Conversion Rate Optimization (#CRO) for Lead Generation Websites
Conversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone...
Marcus Tober @Searchmetrics on “Search Experience Optimization”, Global SEO and Work/Life Balance
I recently caught up with Marcus Tober, CTO of Searchmetrics, at his new office in San Mateo, California, to discuss the global expansion of his...
5 Churn Rate Myths to Stop Believing Now
If you’re going to make it your mission to track corporate metrics, churn rate is a great place to start. Unlike vanity metrics – like...
What Can Be Better Than Backlinks? I Can Think of Two Things I’d Rather Have
Many people think the more backlinks the better, and that is simply not true. If it were a matter of the more backlinks I had...
Blurring the Lines Between Search and Social: An Interview with Johnathan Siddharth
Everyday, different parts of the online experience work hand in hand. Technologies are straddling the lines, working across different channels, and forging identities that previously...
3 Times That Link Isn’t Worth It
If you’ve been building links for any amount of time you’ve probably realized that link building is a time-consuming, tedious, and often frustrating. Finding high-quality,...
The Pros and Cons of HTML5: An #Infographic
One of the most important trends in web design has been the rise of HTML5, which is touted as one of the ideal languages of...
“The Desktop (not SEO!) is Officially Dead” and Other Matters: @annebot of @CircleClick
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars...
Marketing 101: How to Create a Successful Influencer #Marketing Plan
These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has been around for quite some time, it’s...
The New Definition of Search Engine Optimization
I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of...
Matt Cutts Explains How Google Treats 404 and 410 Status Codes
Matt Cutts, Google’s head of search spam, answers a question about website status codes in his latest Webmaster Help video where a user writes in...
I Win, You Lose: Outsmart Your Competitors with a Better Backlink Audit
Backlink audits are a must for every webmaster or SEO professional and are the first step to developing any link building plan. A backlink audit...
Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three...
Does Yelp Filter Positive Reviews if a Business Refuses to Pay for Advertising?
Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote about their pending legal issues. The FTC...
These Aren’t The Keywords You’re Looking For
Note: This post originated as a presentation that never was. At least not yet. Originally intended for Pubcon Vegas 2013, somewhere between completing it and...
Three Takeaways to Master The Art of Digital Visibility
A quick glimpse at the latest global Social, Digital & Mobile Statistics alone is enough to shatter any doubt about the importance of digital visibility. The days...
3 More Advanced Backlink Strategies Instead of Guest Blogging
Link building is about great content and finding ways to get the word out about it so that people can find it. The important thing...
AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded
AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be...
Airbnb SEO Meetup #Interview: Negative SEO and Its Impact on Google Search Results
Over the years we’ve seen a lot of different SEO tactics resulting from Google’s constant and unwavering algorithm updates. From link building to guest blogging,...
The Many Uses of Backlink Analysis
Conducting a backlink analysis is the foundation of any link building campaign. There is so much information to be gained and a wide variety of...
Ann Smarty of MyBlogGuest Responds To Google Penalty
Matt Cutts broke the news via Twitter early this morning that Google’s webspam team had penalized a “large guest blog network.” Today we took action...
Moving Towards Local Store Marketing And Advertising For National Companies
National companies have been struggling with a significant change to branding, marketing, and advertising over the past few years. Search engines, the mobile industry, and...
Connecting the Customer Experience with Marketing Data: An Interview with LiveRamp
Digital marketers spend a lot of time talking about, collecting, and analyzing consumer data, but despite the massive amount and availability of this stockpiled data,...
SEO Expert Jason Acidre, AKA Kaiser The Sage, Takes Part In Informative Reddit AMA
Jason Acidre is the Co-founder and CEO of Xight Interactive, an online marketing agency based in the Philippines, but he’s best known for his blog...