Lisa Buyer

CEO and Social PR Consultant at The Buyer Group

VIP Contributor

Lisa Buyer

CEO and Social PR Consultant at The Buyer Group

About
I am awesome at
Favorite Tools

About

Looking for the latest Social PR trends or digital life hacks? Meet Lisa Buyer, a subject matter expert in public relations/social media and a recovering digital life junkie. She is the author of Social PR Secrets (3rd ed 2016) with the foreword by Guy Kawasaki. Lisa brings 20+ years of PR experience always staying ahead of the curve as an early adapter integrating PR, SEO and social media. Clients include Fortune 500 companies, start-ups and niche brands. Industries include technology, marketing, real estate, health, wellness, and yoga.

By day you can find Lisa at her Celebration, Fl-based company The Buyer Group, a boutique agency specializing in Social PR and Digital PR. She also teaches a Social Media Management class at the University of Florida and is a national and international speaker including keynotes. Her intention is to inspire and motivate with purposeful actionable takeaways.

Lisa is currently working on her next book, Digital Detox Secrets, a how to book on digital life balance. She focuses on productivity and motivational ways to balance the pressures of working in an “always on” social world.

She is an avid yogi, author, entrepreneur, speaker, journalist, and educator. Lisa's experience blends the traditional fundamentals with today’s digital best practices. Meet Lisa speaking at conferences such as Pubcon, SMX or PRSA; or follow her on social via @lisabuyer.

I am awesome at

Social Media, Blogging, Entrepreneurism, Public Relations

Favorite Tools

SEMRush, Yoast, Google Analytics, Unbounce, HARO, Medium, SumoMe, Buffer, Canva, Mailchimp, Asana

Instagram

How Brands Should Use Instagram PR During Work-From-Home Mode

Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now.

Lisa Buyer
6/24/2020
1.9K Reads
228 shares

Content Marketing·YouTube

6 Video Marketing Strategy Tips for 2020

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.

Lisa Buyer
5/8/2020
3.7K Reads
738 shares

Social Media

Emerging Social Media Channels & Trends

Get up to speed with all the emerging social media channels and trends in this post.

Lisa Buyer
2/19/2020
4.5K Reads
541 shares

Twitter

8 Terrific Tips to Optimize a Twitter Business or Brand Profile

Optimizing your Twitter profile can be powerful for your brand. Learn how to do it for social media success.

Lisa Buyer
1/29/2020
2.6K Reads
435 shares

Content Marketing

11 Reasons Why You Should Use a Docuseries in Your Content Strategy

A docuseries can play a vital role in your content strategy. Here are 11 reasons why.

Lisa Buyer
1/27/2020
2.2K Reads
336 shares

Social Media

How to Grow Your Cannabis Brand with Digital Marketing

Marketing cannabis brands creatively and effectively in a highly regulated industry is challenging. Here’s how to do it right.

Lisa Buyer
3/27/2019
11K Reads
481 shares

Friday Focus

10 Simple Tips to Flip FOMO into JOMO

FOMO (the fear of missing out) is real. But here’s how to turn that fear into joy of missing out.

Lisa Buyer
3/8/2019
6.4K Reads
416 shares

Digital Experience·Social Media

All the Free PR Secrets You Need to Know to Scale Your Business

Learn how to get free publicity with laser-sharp pitching and optimized press releases.

Lisa Buyer
2/27/2019
2.4K Reads
748 shares

Facebook

14 Ways to (Literally) Boost Your Facebook Page ROI

Here’s a quick checklist to optimize your Facebook Page, increase organic results, and boost Facebook exposure for any size budget.

Lisa Buyer
1/29/2019
5.2K Reads
705 shares

Social Media

12 Tips to Finding Social Media Zen

Here are 12 ways to make the most out of your social media channels and find the zen zone.

Lisa Buyer
12/14/2018
1.6K Reads
1.1K shares

Content Marketing·Digital Experience

9 Futurist Content Marketing Insights You Must Know Now

Take a futuristic look at how content marketing is evolving into new dimensions, mediums, and experiences.

Lisa Buyer
11/20/2018
4.9K Reads
887 shares

Content Marketing·SEO

18 Must-See Video Marketing Secrets & Insights

Learn video marketing secrets that can help your brand dominate social video marketing and beyond.

Lisa Buyer
10/11/2018
4.5K Reads
1.1K shares

Content Marketing·Digital Experience

12 New Realities of Inbound Marketing

Inbound marketing is full of change. These are the 12 new realities marketers should be aware of.

Lisa Buyer
9/24/2018
4.7K Reads
1.3K shares

Social Media

12 Steps for Conducting a Successful Social Media Audit

A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity...

Lisa Buyer
8/16/2018
15K Reads
2.1K shares

SEO·Social Media

17 Really Simple Ways to Get More Media Coverage from Search & Social

Check out new (and old) ways to get more media coverage and stand out in search and social media.

Lisa Buyer
7/19/2018
3.9K Reads
759 shares

Social Media

9 Simple Steps to Creating an Effective Social Media Strategy

Use this step-by-step guide to create and document a purposeful social media marketing strategy.

Lisa Buyer
6/25/2018
12K Reads
1.1K shares

Facebook

The Future of Facebook Marketing: 7 Takeaways to Crush it

Here are the top Facebook marketing ideas you can start applying to your social media marketing plans today.

Lisa Buyer
5/14/2018
4.5K Reads
1.8K shares

How to Push the Pinterest Limits for PR & Social Commerce

Push Pinterest to the limits and forget the Facebook drama. Check out the power of Pinterest for PR, marketing, selling and sharing content when optimizing...