25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond.
Lisa Buyer
CEO and Social PR Consultant
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The Buyer Group - A Media and PR Training Company
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About
Covering the Digital PR Meteaverse and more. Looking for the latest Digital PR/SEO/Social Media trends or marketing life hacks? Meet Lisa Buyer, a subject matter expert in public relations/social media and a recovering digital life junkie. She is the author of Social PR Secrets (4th ed 2019) with the foreword by Guy Kawasaki.
Lisa brings 20+ years of PR experience always staying ahead of the curve as an early adapter integrating PR, SEO and social media. Past clients include Fortune 500 companies, start-ups and niche brands. Industries include technology, marketing, real estate, health, wellness, and yoga.
By day you can find Lisa at her Celebration, Fl-based company The Buyer Group, a boutique media and consultancy specializing in Social PR and Digital PR coaching, training and collaborations. She previously taught a Social Media Management class at the University of Florida and is a national and international speaker including keynotes.
Her intention is to inspire and motivate with purposeful actionable takeaways.
Lisa is currently working on her next book, Digital Detox Secrets, a how to book on digital life balance. She focuses on productivity and motivational ways to balance the pressures of working in an “always on” social world.
She is an avid yogi, author, entrepreneur, speaker, journalist, and educator. Lisa’s experience blends the traditional fundamentals with today’s digital best practices. Meet Lisa speaking at conferences such as Pubcon, SMX or PRSA; or follow her on social via @lisabuyer.
Articles
Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit
Is your brand overweight on Web 2.0? It’s time to build and flex your Web 3.0 muscle! Let’s get your social media presence in shape.
Metaverse Marketing Myths, Musts & Mantras #WAGMI
There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now.
A Marketer’s Guide To NFTs And The Metaverse
Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who’s already leading the way!
Marketing in the Metaverse: The Future of Search & Social
The metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know.
How Glocal Content Marketing Helps International Brands Stay Local
Localization technology is the modern secret to building a global brand’s local staying power. Learn about what it means to be “glocal” here.
Digital Public Relations Myths & Musts for Earned Media Success
Earned media from PR complements paid and organic. These are the “musts” in digital public relations, as well as misconceptions that hinder PR success.
Top Podcasting Secrets & Shows for Digital Marketers & Beyond
Podcasting is a great way to reach and engage with your audience. Here’s the lowdown on podcasting and the shows marketers should pay attention to.
Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing
Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy.
How Brands Should Use Instagram PR During Work-From-Home Mode
Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now.
6 Video Marketing Tips for Smarter Strategy
Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.
Emerging Social Media Channels & Trends
Get up to speed with all the emerging social media channels and trends in this post.
8 Terrific Tips to Optimize a Twitter Business or Brand Profile
Optimizing your Twitter profile can be powerful for your brand. Learn how to do it for social media success.
11 Reasons Why You Should Use a Docuseries in Your Content Strategy
A docuseries can play a vital role in your content strategy. Here are 11 reasons why.
How to Grow Your Cannabis Brand with Digital Marketing
Marketing cannabis brands creatively and effectively in a highly regulated industry is challenging. Here’s how to do it right.
10 Simple Tips to Flip FOMO into JOMO
FOMO (the fear of missing out) is real. But here’s how to turn that fear into joy of missing out.
All the Free PR Secrets You Need to Know to Scale Your Business
Learn how to get free publicity with laser-sharp pitching and optimized press releases.
14 Ways to (Literally) Boost Your Facebook Page ROI
Here’s a quick checklist to optimize your Facebook Page, increase organic results, and boost Facebook exposure for any size budget.
12 Tips to Finding Social Media Zen
Here are 12 ways to make the most out of your social media channels and find the zen zone.
9 Futurist Content Marketing Insights You Must Know Now
Take a futuristic look at how content marketing is evolving into new dimensions, mediums, and experiences.
18 Must-See Video Marketing Secrets & Insights
Learn video marketing secrets that can help your brand dominate social video marketing and beyond.
12 New Realities of Inbound Marketing
Inbound marketing is full of change. These are the 12 new realities marketers should be aware of.
17 Really Simple Ways to Get More Media Coverage from Search & Social
Check out new (and old) ways to get more media coverage and stand out in search and social media.
9 Simple Steps to Creating an Effective Social Media Strategy
Use this step-by-step guide to create and document a purposeful social media marketing strategy.
The Future of Facebook Marketing: 7 Takeaways to Crush it
Here are the top Facebook marketing ideas you can start applying to your social media marketing plans today.
How to Push the Pinterest Limits for PR & Social Commerce
Push Pinterest to the limits and forget the Facebook drama. Check out the power of Pinterest for PR, marketing, selling and sharing content when optimizing...
How to Rock Facebook Messenger & Chatbots for Social Success
Are you a marketer? Then you need chatbots. Find out how and why your brand can get started using chatbots.
5 Digital Detox Secrets to Empower Your Next Marketing Conference
Check out these five secrets to improve your focus, energy, and results at the next marketing conference you attend.
5 Ways Instagram Optimization Can Make You Famous
Success on Instagram requires more than random photos, quick filters, a few hashtags, and an emoji or two.
22 Twitter Optimization Tips to Boost Your Brand
Optimizing Twitter can be powerful for your brand. Learn smart and easy ways to do it for social media success.