Having a documented social media strategy is important. Here’s how to create an effective one to level up your Web 2.0 and prepare for Web3.
Covering the Digital PR Meteaverse and more. Looking for the latest Digital PR/SEO/Social Media trends or marketing life hacks? Meet Lisa Buyer, a subject matter expert in public relations/social media and a recovering digital life junkie. She is the author of Social PR Secrets (4th ed 2019) with the foreword by Guy Kawasaki.
Lisa brings 20+ years of PR experience always staying ahead of the curve as an early adapter integrating PR, SEO and social media. Past clients include Fortune 500 companies, start-ups and niche brands. Industries include technology, marketing, real estate, health, wellness, and yoga.
By day you can find Lisa at her Celebration, Fl-based company The Buyer Group, a boutique media and consultancy specializing in Social PR and Digital PR coaching, training and collaborations. She previously taught a Social Media Management class at the University of Florida and is a national and international speaker including keynotes.
Her intention is to inspire and motivate with purposeful actionable takeaways.
Lisa is currently working on her next book, Digital Detox Secrets, a how to book on digital life balance. She focuses on productivity and motivational ways to balance the pressures of working in an “always on” social world.
She is an avid yogi, author, entrepreneur, speaker, journalist, and educator. Lisa’s experience blends the traditional fundamentals with today’s digital best practices. Meet Lisa speaking at conferences such as Pubcon, SMX or PRSA; or follow her on social via @lisabuyer.
As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond.
Is your brand overweight on Web 2.0? It’s time to build and flex your Web 3.0 muscle! Let’s get your social media presence in shape.
The metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know.
Localization technology is the modern secret to building a global brand’s local staying power. Learn about what it means to be “glocal” here.
Earned media from PR complements paid and organic. These are the “musts” in digital public relations, as well as misconceptions that hinder PR success.
Podcasting is a great way to reach and engage with your audience. Here’s the lowdown on podcasting and the shows marketers should pay attention to.
Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy.
Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now.
Optimizing your Twitter profile can be powerful for your brand. Learn how to do it for social media success.
A docuseries can play a vital role in your content strategy. Here are 11 reasons why.
Marketing cannabis brands creatively and effectively in a highly regulated industry is challenging. Here’s how to do it right.
Learn how to get free publicity with laser-sharp pitching and optimized press releases.
Here’s a quick checklist to optimize your Facebook Page, increase organic results, and boost Facebook exposure for any size budget.
Take a futuristic look at how content marketing is evolving into new dimensions, mediums, and experiences.
Check out new (and old) ways to get more media coverage and stand out in search and social media.
Here are the top Facebook marketing ideas you can start applying to your social media marketing plans today.
Push Pinterest to the limits and forget the Facebook drama. Check out the power of Pinterest for PR, marketing, selling and sharing content when optimizing...
Are you a marketer? Then you need chatbots. Find out how and why your brand can get started using chatbots.
Check out these five secrets to improve your focus, energy, and results at the next marketing conference you attend.