Latest SEO Articles
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The Psychological Benefits of Simple Design: Why Less Really is More
It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design? And the answer: As little design as possible....
New #MarketingNerds Podcast: #SEO for User Interface Design with Kristine Schachinger
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, we had the chance to sit down...
Tracking User Behavior Leads To Better Conversions: Interview With Two Leading Experts
At Pubcon 2014 in Las Vegas my colleagues John Rampton (Editor-at-large) and Loren Baker (SEJ Founder) had the opportunity to interview two experts about how...
4 Smartwatch Predictions for Local Search
How cool would it be to get your hands on one of those spiffy new smartwatches? Sure, while they’re not exactly a household item just...
6 Link Removal Request Techniques That Actually Work
Link removal requests are a huge deal. If you’re a webmaster or SEO trying to clean up harmful links, then you have probably sent dozens...
How To Scale Link Acquisition And Outreach: An Interview With Stephan Spencer
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
3 Techniques to Boost Customer Loyalty Through Facebook
What could be better than having more customers? How about having loyal customers who constantly buy from you! As business owners, most of us understand customer...
How To Rank Well In Local Search: 3 Leading Experts Weigh In
At Pubcon 2014 in Las Vegas the SEJ team was able to catch up with three experts on the subject of local search. Below you...
New #MarketingNerds Podcast: Ranking Metrics With Searchmetrics’ CTO & Founder Marcus Tober
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to...
How Link Building Has Changed In 2014: Interview With Prashant Puri
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with...
Creating Long-Term SEO Success: An Interview With Rhea Drysdale
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable
Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market...
Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses?
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In...
Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports
Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring...
#MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked...
How to Track The Impact of Your Website Redesign
When a website redesign takes place, the first thing I’m always interested in is how that redesign translates into better marketing performance. If you’re an...
How Will Apple Watch Handle Local Search?
After years of speculation, Apple finally unveiled its smartwatch on September 9, 2014. The simply named Apple Watch, and not the widely assumed iWatch, will arrive...
6 Lessons About Non-Linear Content That SEOs Need to Know
In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on...
How to Increase Your Chances of .EDU Backlinks With Social Media Ads
Many SEOs may consider .edu backlinks to be very valuable, while others think they are worthless. From my perspective, .edu links are difficult to get and offer a...
Pepperjam Founder Launches Local SEO Software LSEO.com
Earlier today, Internet marketing veteran and former Pepperjam CEO Kris Jones announced the official launch of his latest start-up called LSEO.com. LSEO.com is a do-it-yourself...
Performance-Based #SEO: Is it Really Risk Free?
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least....
Facebook Makes It Easier To Delete Unwanted Apps
Facebook has recently updated its app settings page to make it easier for users to get rid of apps they longer want or have any...
10 Best Practices for Mobile Optimized Websites
Smartphone users worldwide will total 1.75 billion in 2014. This means having a mobile optimized website is fundamental in maximizing your marketing budget. It is a...
Managing Enterprise SEO: An Interview with Dan Mooney
Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots...
Managing Home Depot’s SEO: An Interview with Sean Kainec
Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise. According to Home Depot’s head of SEO...
E-Commerce Analytics: 3 Easy to Digest Executive Summary Reports
If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company...
Understanding Topical Trust Flow: An Interview with Dixon Jones
As part of our coverage from the Share 14 conference in San Francisco, I caught up with Dixon Jones from Majestic SEO to discuss topical trust...
WordPress 4.0 Now Available To Download
WordPress Version 4.0, which is being called “Benny” in honor of jazz clarinetist and bandleader Benny Goodman, is available for download or update in your...
Anti-Router Stops Google Glass From Connecting to Wi-Fi Networks
Those who are paranoid about being spied on by things like drones, security cameras, hidden microphones, or Google Glass will now have some peace of...
Shortlist Announced For The 2014 US Search Awards
The shortlist for the 2014 US Search Awards has been announced and winners will be revealed at an awards ceremony at Treasure Island on Wednesday...