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Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts. Scripts allow you to scale Adwords with several clients and handle the heavy lifting or tedious work we all do in our accounts.
Some of The Topics We Cover Include:
- What tools Fred uses to manage paid search clients
- We also go into a few scripts for Google Shopping Ads.
- How to stay current on several different industries at once
- Ways to come up with different scripts that help scale clients
- Tips and tricks to help smaller clients become larger clients
To Listen to Marketing Nerds With Fred Vallaeys:
- Download or listen to the full episode #7 at the bottom of this post
- Subscribe via iTunes
- Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
- Listen on Stitcher
Think you have what it takes to be a marketing nerd? If so, message Kelsey on Twitter or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
