Managing the SEO strategy for an enterprise-level corporation can be a challenging task. The sheer size of an enterprise business means that there are lots of moving parts and endless amounts of data to be carefully considered before developing and launching a new search campaign.
As part of our coverage from the BrightEdge Share ’14 conference in San Francisco, I caught up with Dan Mooney from Wiley to discuss enterprise SEO management, data analytics, and how to overcome challenges of high volumes of data to create an outstanding, highly effective search strategy.
In the video below, Dan explains the key to managing enterprise SEO is to have all of the tools and data necessary to make good decisions and develop strong campaigns:
Here are some key takeaways from the video:
- Dan is the director of digital analytics at Wiley and is responsible for overseeing the company’s enterprise analytics and SEO for all of Wiley’s external facing websites.
- In the interview, Dan explains his approach to managing Wiley’s SEO strategy. He says the key is to work with the various business units within Wiley to make sure they have access to all of the tools and data they need. This also means making sure employees are properly trained in SEO strategies through their internal certification program.
- Dan says the biggest challenge he faces is managing the volume that comes along with enterprise SEO. According to Dan, Wiley has colleagues across the globe, from Australia to China to Singapore and beyond. Dan’s job is to stay on top of these various colleagues in various locations to make sure they are working within Wiley’s overall SEO strategy.
For more video interviews, please visit SEJ’s YouTube page.
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