A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build.
At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Rhea Drysdale, CEO of Outspoken Media, about how to run successful long-term SEO campaigns.
At Outspoken Media, Rhea focuses a lot on SEO as a long-term commitment rather than a tactic for generating short term gains. In the video below, Rhea discusses her approach to long-term SEO and why taking that kind of approach is so important.
Here are some key takeaways from the video:
- When you consider that the average length of time someone between the age of 25 and 35 will stay at their current job is around 3 years, you can understand why most of us focus on short term gains rather than a long term strategy. How can we begin to invest in tactics that have long term impact?
- To that point, Rhea says investing really means contributing to long term SEO success, not owning it. You can contribute by building a team with great perspective that will be together for a long time. It’s also important to give them the tools to educate themselves because SEO changes every single day. Listen to your team, develop them, and focus on retaining them for the long term.
- Give careful consideration to the technology you use, because chances the technology you put in place today and the analytics you have will outlast you in your current position. So choose the right technology for your organization that will be able to support a long term strategy.
- Rhea believes in building a team of very robust marketers that specialize in multiple areas, otherwise she doesn’t feel like they can survive. Of course that makes it more difficult to train them, and there’s the potential of losing them, but Rhea contends that she would rather be a talent producer than a talent consumer.
- Reputation management is largely important for long-term SEO success, we’re even seeing it play out more and more in the actual Google algorithm. Reputation management is not about burying search results when something negative happens, it has to do with everything about your brand. If something positive happens involving your brand, that’s reputation management, which can have a major impact on your SEO performance.
- When it comes to positive reputation management, look at what’s different about your business. What are you doing in the community? What’s your company culture like? Allowing people to get to know your brand and the people behind it can be great for reputation management and create a lasting impact.
Please visit SEJ’s YouTube page for more video interviews.