Google Releases ‘Trial Runs’ Streaming App Ads
Mobile Search · News

Google Releases ‘Trial Runs’ Streaming App Ads

Today, the company confirmed a new streaming mobile ad feature. This new feature will allow users to access a short 60-second or less version of an app that will respond to taps just like the full app. According to Sissie Hsiao, Google’s new head of product for mobile ads, the goal of this new feature is to help app developers find the right users.

#SEJThinkTank Recap: 18 Ways to Build a Mobile Site Users Love With @StoneyD
Marketing ThinkTank Webinar · Mobile Search

#SEJThinkTank Recap: 18 Ways to Build a Mobile Site Users Love With @StoneyD

On Wednesday, July 15th, 2015, the SEJ Think Tank was joined by Stoney deGeyter, CEO of Pole Positioning Marketing for a webinar that covered a topic that has been on the minds of many marketers lately – getting websites mobile ready.

Stoney’s presentation lasted 30 minutes, and was followed by a lively Q&A session led by moderator Loren Baker, founder of SEJ.