Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Google Investigating Local Ad Fraud Affecting Business Pages
Google investigates fake Local Service Ads linked to competitors’ Business Pages to sabotage and hide real ads.
Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
Amazon Non-Endemic Display: What Is It & Why Should You Care?
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.
7 Powerful Benefits Of Using PPC Advertising
Having trouble convincing your executive or client to invest in PPC? Here are 7 powerful reasons to start.
Google Ads Liaison Explains “Other” Search Terms Issue
Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under “Other” terms.
Google Ads Launches Gemini-Powered Campaign Creation Tool
Google integrates its Gemini AI model into Google Ads to streamline campaign creation.
Performance Max Vs. Search: A Non-Scientific Look On If It Competes And What It Means
Embark on an unconventional exploration of the Performance Max vs. Search dilemma.
Google Expands Sensitive Events Policy To Limit Exploitation Of Emergencies
Google expands sensitive events policy to limit exploitation across more platforms.
Media Planning: 4 Tips For Planning Your Digital Media Mix
Tailor campaigns for diverse industries, delivering bespoke digital solutions efficiently to save you time and streamline your process.
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.
6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing
Explore how Coca-Cola uses generative AI for a chatbot with local search results in Instagram DMs, Facebook lead generation, OOH advertising, and experiential product marketing.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize...
Google Ads Simplifies Reservation Video Campaigns On YouTube
Google simplifies reservation video campaigns on YouTube through Google Ads with self-service options.
Unlock Global Reach With Microsoft Video Advertising And Netflix
Discover Microsoft’s strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix’s ad-supported subscription plan.
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans
Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms.
Google Ads: New Multi-Format Ads For Video Reach Campaigns
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
Key Levers To Steer AI in Performance Max And Boost Results
Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max – and what you may be overlooking.
Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.
PPC Strategies For 2024: Insights From Over 16,000 Businesses
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move...
Just In: Google To Support Programmatic Bidding For Limited Ads
Google is set to launch new support for programmatic ad serving for Limited ads. Learn more about the change for publishers here.
Google Updating Cryptocurrency Advertising Policy For 2024
Google announced changes to their cryptocurrency advertising policy that takes effect in 2024
2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights
Explore Reddit’s 2023 recap, including the top trends in knowledge-focused subreddits, unique engagement opportunities, and latest news for advertisers.
Microsoft Advertising Partners With Baidu Global For Chat Ads API
Explore the latest news from Microsoft Advertising, including a partnership with Baidu Global, enhanced ad opportunities, and Bing becoming Copilot.
The 17 Best Ad Networks For Content Creators In 2024
Take your content game to the next level. Explore these 17 ad networks that can help you monetize your content effectively and maximize your earnings.
Firefox URL Tracking Removal – Is This A Trend To Watch?
Momentum appears to be growing to omit tracking data from URLs. How far could it go and will it affect online marketing?
In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites
A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google’s Search Partner network and where ads are shown.
Google To Curb Microtargeting In Consumer Finance Ads
Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy.
New Microsoft Tool Aims To Help You Maximize Ad Earnings
Microsoft launches a new analytics dashboard to help publishers easily track and optimize advertising revenue streams.
39 Emotions Digital Marketers Can Use In Advertising
Unlearn the outdated content marketing matrix and embrace a new emotional palette to take advantage of the recently launched “Google’s Demand Gen Campaigns.”
Google Performance Max: Everything You Need To Know
Learn everything you need to know about Google’s most automated and prioritized campaign type, Performance Max.