Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Google’s information agents are now available in all AI Mode languages and markets for AI Ultra subscribers, with expansion to more people planned this summer.
With 80% of AI traffic draining website infrastructure for model training, what can you do to fight back without affecting search visibility?
Parametric memory and retrieval are two different problems with two different fixes. Most teams are solving the wrong one without knowing it.
Anthropic proposes coordinated AI development pause, warning of rapid capability growth that could reshape search, content quality signals, and marketing practices.
Chrome says WebMCP creates hijacking risks for AI agents operating inside users’ logged-in browser sessions.
Claude referral traffic has grown almost 4x this year, making it the fastest growing among AI platforms, though still the smallest source.
BrightEdge research suggests AI engines assign citation roles to Reddit and LinkedIn for ranking purposes.
Search is diversifying fast. Google’s financials, AI Mode growth data, and Discover’s potential reveal what’s really coming next.
Anthropic Fable 5 is its most capable public AI model yet, designed for coding, research, and project-scale work.
Reuters and Time now block AI bots by default, allowing only approved crawlers through allowlists, as more publishers add friction to AI content scraping.
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out?
Your CMO and CIO are both talking about AI agents, and solving completely different problems. Here’s the gap costing brands revenue.
Getting your brand into AI-generated answers may not be enough if the narrative isn’t believable. A new analysis modeled believability across seven AI platforms.
Master AI Search measurement techniques and gain visibility into its impact on revenue, beyond traditional click data.
Google’s Ask Maps transforms local search by requiring complete business profiles to answer complex queries with multiple conditions.
Six months of Google product releases compose into one agentic-web stack. Late June is when it hits 200 million pockets.
Is your page contributing something an AI agent can’t already get from the user’s own data? Here’s how blended retrieval changes that calculus.
Marketing expert Ann Handley reframes AI literacy as judgment literacy, emphasizing when to avoid AI rather than perfect prompts.
Google co-founder Sergey Brin says AI is heading toward AGI, but can’t explain what comes next.
The UK’s CMA has imposed a new conduct requirement on Google Search, letting publishers opt out of AI features and requiring clearer content attribution.
You can’t optimize content for a retrieval system you can’t measure. Here’s the measurement literacy gap practitioners need to close.
Despite industry fears, AI search adoption remains fragmented with most users still preferring traditional search methods.
Publishers, developers, and businesses face three different economic realities under the agentic web. This article maps all three.
SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update.
Not sure if your site is agent-ready? Google’s new Lighthouse report checks three things most SEOs haven’t tackled yet.
What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That’s the EntityMap proposal.
Google said ignore llms.txt for citations. It didn’t say ignore machine-readable maps for agents completing tasks. There’s a difference worth understanding.
Understand the challenges of AI agents visit website authorization. This case raises critical questions about technology and legal rights.
AI Overview tracking can tell very different stories depending on the prompts, query types, and markets included in the sample.
Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors’ strategies in real-time.