Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
OpenAI Crawl Activity Tripled Since GPT-5, Data Shows
OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot.
The Fully Non-Human Web: No One Builds The Page, No One Visits It
The web is splitting into transactional systems run by AI and experiential spaces for humans, forcing brands to rethink visibility, trust, and measurement.
Google’s Updates Push Search Further Into Task Completion
Google’s latest Search updates push further into task completion. The reporting surfaces businesses rely on haven’t kept pace.
OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads
OpenAI’s public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance.
Google Ads Posts GEO Partner Manager Role
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.
68 Million AI Crawler Visits Show What Drives AI Search Visibility
Research on 68 million AI crawler visits show what SEOs should do to improve AI search performance
AI Adoption Outpaced The PC & Internet: Dive Into The Stanford Report Data
Stanford’s 2026 AI Index covers 400+ pages of data. Here’s what search professionals should take from the adoption numbers, reliability gaps, and transparency decline.
Google AI Mode in Chrome Gets Side-by-Side Browsing
Google is updating AI Mode in Chrome with side-by-side page viewing and a plus menu for adding tabs, images, and files as context.
Gen Z Workers Pick Human-Only Output Over AI-Assisted
Gen Z workers surveyed by Gallup said they would trust work done without AI over AI-assisted output by more than 2-to-1, with the gap widening.
Machine-First Architecture: AI Agents Are Here And Your Website Isn’t Ready, Says No Hacks Podcast Host
Websites aren’t built for AI agents, and that’s a problem. Slobodan Manic explains what needs to change.
Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows
Google is rolling out Skills to Gemini in Chrome on desktop, letting users save prompts as reusable one-click tools and run them across selected tabs.
Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow
A recent announcement by Google signals the start of a massive change in how the internet and search work.
How AI Agents See Your Website (And How To Build For Them)
Websites built with semantic HTML, accessible patterns, and visible server-rendered content are better positioned for the agentic web.
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search
Discover the essential questions to consider before investing in AI visibility over traditional SEO in our informative webinar.
OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing
Akamai breaks down which AI bots are hitting publishing, who operates them, and why fetcher bots may pose a more immediate risk.
ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal
Find out why Googlebot is no longer the only dominant crawler as OpenAI’s ChatGPT-User takes the lead in web requests.
ChatGPT Search Is Citing Fewer Sites, Data Shows
ChatGPT Search is citing fewer websites per response after GPT-5.3 Instant became the default experience.
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO
Agentic AI shopping may not be good for SEO. But there’s a reason why SEOs won’t need to worry about it.
AI Leads All Reasons For U.S. Job Cuts In March, Report Says
AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm Challenger, Gray & Christmas.
New AI Jobs Index Ranks 784 Occupations By Loss Risk
Tufts index projects 9M U.S. jobs at risk from AI. Writers and Authors, Computer Programmers, and Web and Digital Interface Designers top the risk list.
Why New Google-Agent May Be A Pivot Related To OpenClaw Trend
Why Google’s new AI user agent may be tied to shift of resources from Project Mariner To Gemini Agent
Google Gemini Sends More Traffic To Sites Than Perplexity: Report
Google Gemini more than doubled its referral traffic to websites in two months while ChatGPT declined from its peak, SE Ranking data shows.
Answer Engine Optimization: How To Get Your Content Into AI Responses
This guide explains how AI systems choose content, what research says about citation patterns, and where brands should focus first.
Wikipedia Bans Use Of AI-Generated Content
Wikipedia’s new AI guidelines prohibit editors from using LLMs for writing or rewriting content, with two exceptions.
Research Shows Where Persona Prompting Works And When It Backfires
Research finds that persona prompts “reliably damage” factual accuracy in certain kinds of tasks but work well in others.
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
Stop being invisible to AI search. These 5 strategies will get your brand cited and recommended by AI engines.
From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines
Agentic browsers and commerce protocols are redefining how users interact with websites, and who actually completes transactions.
How To Use AI To Streamline Time-Consuming SEO Tasks
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation.
Google Removes ‘What People Suggest,’ Expands Health AI Tools
Google confirmed it removed “What People Suggest” from health searches. Additionally, the company announced new AI health tools for YouTube.