Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Indexed Claude Chats Show Why Disallow Is Not Noindex
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.
ChatGPT Links Out Most On Travel Questions
A new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers.
How Publishers Can Monetize AI Visibility
AI sends barely any traffic, but the traffic it sends is twice as engaged. Here’s why publishers should care.
Charging AI Bots Decides Which Agents Can Still Cite You
AI bot paywalls are framed as new income. The real question is which AI answers you’re willing to disappear from.
Google Data Compares Gemini & AI Mode Use Against Daily Life
Google’s new AI & Economy report compares Gemini and AI Mode conversations against how Americans spend their days.
AI Search is Working. How to Prove It With Real Tests.
Dive into the evidence behind AI search and its effects on page performance. Learn from experts in the latest SEJ discussion.
AI Browsers Are Backward Because Agents Never Needed The Visual Layer
OpenAI killed Atlas because AI browsers were always a workaround. The real fix is a website machines can actually read.
Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version
Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here’s the measurement work you can own instead.
Pichai Says Google Needs Gemini 4 To Compete At The Frontier
On Alphabet’s Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.
Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth
AI doesn’t reward the best-optimized page. It rewards the highest-confidence evidence. Bill Hunt explains how organizations earn that confidence.
AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers.
70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy.
Google AI Mode Is Citing More Google-Hosted Pages
New data shows Google is now AI Mode’s second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards.
AI Answers About Your Locations Are Often Wrong – Check Before Customers Do
Wrong postcodes, closed-business claims, invented services: what vendor tests reveal about AI answers, and how to audit yours across five platforms.
MCP For Marketers: What To Connect First & Why Your Data Wins
Learn the essentials of MCP for marketers and its role in connecting AI assistants to enhance marketing effectiveness.
How To Measure AI Search Visibility
AI visibility tools count citations. Citations aren’t recommendations. Here’s what to measure instead, and why the gap keeps widening.
Google Claims AI Search Sends Quality Clicks, Without Sharing Data
Google’s Nick Fox said AI features in Search send billions of clicks to websites weekly, alongside Google’s daily count. Neither figure can be checked.
Google Faces Class Action Over Books Used To Train Gemini
Publishers allege works supplied to Google Books, Play Books and Scholar were used to train Gemini without permission. No court has ruled on the claims.
Google Delays Gemini 3.5 Pro Over Coding Issues: Report
Google said it expected Gemini 3.5 Pro to roll out by now. It hasn’t shipped, and Bloomberg reports coding is part the delay.
AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility
Learn why Reddit is essential for AI citation strategies. Discover how it impacts search visibility and business recommendations.
Google’s AI Mode Now Connects To Your Apps
Google is starting to roll out connected apps in AI Mode, so you can send tasks to services like Canva from a search.
Do The Answer Engines Keep Your Fingerprint, Or Do They Start Fresh Every Time?
The fingerprint you pressed into Google’s ranking systems now feeds the AI answers on top of them. Here’s where it persists and goes dark.
Google Is Using Social Media Signals To Mask AI Search Click Loss
The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google’s models.
Google’s AI Mode Now Pulls From Your Calendar
Google is connecting Calendar to Personal Intelligence in AI Mode, allowing it to add events and factor your schedule into responses.
ChatGPT Calls Lead On Quality, But Not Conversions
Phone call data breaks out AI referrals for the first time. Calls from ChatGPT become leads more often than any other channel, but convert average.
How To Track AI Traffic In GA4 Without Undercounting It
GA4’s AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong.
Google Revamps Image Search, Adds Generation To AI Overviews
Google is adding AI image generation to AI Overviews and rolling out a redesigned Google Images homepage. Both start rolling out over the coming weeks.
Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026
The shortlist economy is here: AI agents hand buyers three to five options. Here’s how to make sure you’re on it.
ChatGPT Access Tied To 9% Drop In Traditional Search
A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT access did to search.
Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening
Want to win the AI citation game? Build for the click-through moment, not just the citation. Here’s where to start.