AI Search
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
Tactical Solutions For The Biggest AI Search Measurement Challenges
Measure AI search beyond clicks with STAT’s Tom Capper: track brand presence, investigate citations, and improve your attribution story.
GEO Is A Distraction: Here’s Where The Real Opportunity Is
Universal Cart, UCP, WebMCP, intelligent eyewear: the agentic web is arriving. Marie Haynes maps the opportunities most businesses are ignoring.
The Junior Hiring Gap Your 2027 Marketing Budget Should Name
Make junior hiring an explicit part of your 2027 SEO budget, with defined learning roles and a scorecard that tracks unfilled seats.
Inside ChatGPT’s Ad Auction: How Relevance, Bids, And Memory Decide Placement
OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines.
Google CEO Says Agents Will Hit Sites Two Ways, Pages And APIs
Google’s CEO expects AI agents to reach websites by browsing pages and through protocols, and says protocols scale better but will take longer to develop.
Google Explains The Limit Of Robots.txt For AI Content Use
Google’s new robots.txt video says the standard covers crawling, not how content gets used, and recommends percent-encoding non-English robots.txt paths.
Rank Tracking Broke In September – The Future Is Measured By Brand & Revenue
Measure SEO beyond keyword positions with brand visibility, AI citations, and revenue as rank tracking outages expose gaps in traditional reporting.
Wiretapping The SERP: Reverse Engineering Network Data
A beginner’s guide to exploring browser network data, how it uncovered a $13,337 Google exploit, and what it reveals about Google and ChatGPT.
China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes
China’s five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating optimization from manipulation.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
ChatGPT Search Can Draw On More Pages After A Cloudflare Pilot
Cloudflare says its network signals helped OpenAI index hundreds of millions of new pages for ChatGPT search.
What Personal AI Agents Like Meta Muse And OpenAI Dots Mean For SEO
Meta’s Muse and OpenAI’s dots reach websites through connectors or cloud browsers, changing what robots.txt, on-page SEO, and analytics can tell you.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
DeepSeek Opens Its In-House Search Engine To Developers
A Chinese AI lab opened its search engine to developers. Each result carries a page-level authority tier, and DeepSeek says it filters GEO manipulation.
It Knew Every Word
A model can recite your brand’s description and still fail the buyer’s question. Research on training data shows why “knowing” is the hard part.
AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds
Researchers posted about a made-up concept on sites AI search tools cite. Four English-web tools cited it within a week. Other topics mostly didn’t land.
OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds
A paper tested whether Google results and OpenAI’s API can stand in for ChatGPT’s citations. They matched cited sites more often than the exact pages.
ChatGPT Traffic Drop Appears To Be A Tracking Problem
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
Google Puts Inline Links Higher In More AI Search Responses
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means
A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here’s what to verify.
Google Explains How They Rank PDFs And What It Means For SEO/GEO
Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly.
Bing Webmaster Tools Sorts AI Search Queries Into Topics
Bing’s AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn’t.
Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers
Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app.
Lost In Translation: How Language Changes Which Brand AI Recommends
Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages.
ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows
Government health, research, and regulator sites climbed ChatGPT’s U.S. citation ranks while explainers fell.
Anthropic’s Thariq Shihipar Recommends Using Artifacts
Anthropic’s Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight.
Google Is Hiring To Generate AI Content For Discover
Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience.
Anthropic Says Claude Bypassed Site Limits During Internal Tests
Anthropic cut live web access for internal evaluations after Claude submitted real forms and worked around website restrictions.
AI Overviews Have Spread To Most Big-Brand Searches
Recent tracking data found AI Overviews on most brand-name searches it checked.