Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Data Confirms Disruptive Potential Of SearchGPT
Data confirms why SearchGPT may transform how users search and redefine expectations of organic search
![How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]](https://www.searchenginejournal.com/wp-content/uploads/2024/08/how-ctv-fits-into-digital-marketing-during-holiday-275-760x400.webp)
How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact.
Part 3: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
Learn how to effectively manage and grow it with expert tips and insights. Avoid common pitfalls and maximize your program’s potential.
Utilizing Local Influencers For Digital Marketing Success
Unleash the power of local influencers for your digital marketing strategy. Tap into their trusted voices to reach local audiences and boost your online visibility.
Google’s Information Gain Patent
Why the Information Gain score described in Google’s recently granted patent might play a role in AI Overviews
How Eric Enge Built His Legendary Personal Brand
Master the art of building a personal brand through content. Position yourself as an industry expert and boost your online reputation.
FTC Bans Fake Reviews In Sweeping New Rule
FTC bans fake reviews and deceptive practices in new rule. Businesses face stricter regulations on review acquisition and disclosure.
Anthropic Announces Prompt Caching With Claude
Anthropic’s Prompt Caching makes it cheaper by up to 90% for complex projects that reuse large amounts of detailed context
How To Balance Performance And Brand Marketing
Uncover the secret to achieving brand supremacy through a balanced approach to brand and performance marketing. Explore tactics that challenge traditional marketing norms.
Google’s Gemini To Gain ‘Deep Research’ Feature
Google plans to add “Deep Research” to Gemini, sourcing information from multiple webpages. Launch expected soon, but details remain unclear.
ChatGPT Study Finds Training Data Doesn’t Match Real-World Use
Study reveals gap between ChatGPT’s training data and real-world uses, highlighting need for careful AI implementation in content strategies.
Part 2: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
Unlock the secrets of running a successful affiliate program. From onboarding affiliates to creating a communication strategy, part 2 of this series has you covered.
OpenAI Scraps ChatGPT Watermarking Plans
OpenAI abandons ChatGPT watermarking plans, citing user resistance and technical challenges. The company is now exploring alternative methods.
AI In Marketing Copy: A Surprising Sales Killer, Study Finds
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies.
Video Advertising Metrics & Brand Advertising With Greg Jarboe
Learn about the future of video advertising metrics. Find out how the industry is shifting from reach to business outcomes for improved ad effectiveness.
Is Perplexity AI’s Revenue Share Plan Fair To Publishers?
Perplexity AI’s publisher revenue share plan raises questions about fairness to websites that aren’t among the big brand elites
Search GPT – Can Search GPT Disrupt Google Search?
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market.
Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible
Update to Generative AI by Getty Images offers near-infinite creative possibilities within reach of everyone
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Discover the top 7 mistakes ecommerce retailers make with Google Shopping and how to avoid them.
Google Advises Caution With AI Generated Answers
Google’s Gary Illyes cautioned against blindly trusting generative AI answers
Find Keyword Cannibalization Using OpenAI’s Text Embeddings With Examples
Find out how to easily detect keyword cannibalization with OpenAI’s text embeddings. Level up your SEO skills with the help of generative AI.
10 Most Emotionally Engaging Olympics Ads (For Paris 2024 & For All Time)
Uncover the most powerful and emotionally engaging Olympics ads. Dive into the top-ranked Procter & Gamble campaigns that resonated with viewers.
Google To Upgrade All Retailers To New Merchant Center By September
Google to roll out new Merchant Center for all retailers by September, featuring AI tools and enhanced analytics to boost e-commerce capabilities.
Why You Should Be Focusing On Brand Marketing Right Now
Uncover the importance of brand marketing in today’s search landscape. Find out why focusing on conversational content can have a positive impact on your brand.
Meta AI Introduces AI-Generated Photos to All Platforms
Meta AI adds ability to upload & edit images with AI to its social and messaging platforms & expands to more languages and countries
System Builders – How AI Changes The Work Of SEO
Uncover the transformative power of AI in SEO. Learn how AI is reshaping content creation and the challenges it poses for human-generated content.
Trending Content Output Compared In ChatGPT, Gemini, And Claude
Learn which is the right generative AI model for your content. In this test, discover the differences between the output of ChatGPT, Gemini, and Claude.
Google Says How To Get More Product Rich Results
Google’s John Mueller explains 4 things you need to know in order to get more product rich results
OpenAI GPT-4o Mini Wallops Competition
OpenAI GPT-4o Mini sets new standards, outperforming competitors from Anthropic and Google
Research Confirms Google AIO Keyword Trends
Research confirms Google AIO keyword trends observed by digital marketers