Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
OpenAI Claims New “o1” Model Can Reason Like A Human
OpenAI claims new o1 model excels in complex reasoning, outperforming humans in math, coding, and science tests.
Google’s AI Overviews Slammed By News Publishers
Google’s AI Overviews face criticism from publishers, who fear traffic loss. News outlets adapt as search evolves towards AI-generated answers.
Google Gemini Now Accessible From Chrome Address Bar
Google integrates Gemini AI into Chrome’s address bar, expanding user access to AI assistance while web browsing.
How Google’s New Gemini Gems AI Experts Can Boost SEO
Google Gemini’s Gems is a feature that allows users to customize AI experts, like for SEO to make it more effective
Google Relaunches AI Image Creation With New Safeguards
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality.
ChatGPT Outage Crashes Service For OpenAI
ChatGPT outage significantly disrupts the popular OpenAI service to many users who reported a Bad Gateway error
Introducing SEOntology: The Future Of SEO In The Age Of AI
SEOntology is more than a technical framework. Gain rich insights – learn to standardize SEO data and practices to build a sustainable future with GenAI.
Data Confirms Disruptive Potential Of SearchGPT
Data confirms why SearchGPT may transform how users search and redefine expectations of organic search
Google’s Information Gain Patent
Why the Information Gain score described in Google’s recently granted patent might play a role in AI Overviews
Anthropic Announces Prompt Caching With Claude
Anthropic’s Prompt Caching makes it cheaper by up to 90% for complex projects that reuse large amounts of detailed context
Google’s Gemini To Gain ‘Deep Research’ Feature
Google plans to add “Deep Research” to Gemini, sourcing information from multiple webpages. Launch expected soon, but details remain unclear.
ChatGPT Study Finds Training Data Doesn’t Match Real-World Use
Study reveals gap between ChatGPT’s training data and real-world uses, highlighting need for careful AI implementation in content strategies.
OpenAI Scraps ChatGPT Watermarking Plans
OpenAI abandons ChatGPT watermarking plans, citing user resistance and technical challenges. The company is now exploring alternative methods.
AI In Marketing Copy: A Surprising Sales Killer, Study Finds
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies.
Is Perplexity AI’s Revenue Share Plan Fair To Publishers?
Perplexity AI’s publisher revenue share plan raises questions about fairness to websites that aren’t among the big brand elites
Search GPT – Can Search GPT Disrupt Google Search?
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market.
Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible
Update to Generative AI by Getty Images offers near-infinite creative possibilities within reach of everyone
Google Advises Caution With AI Generated Answers
Google’s Gary Illyes cautioned against blindly trusting generative AI answers
Meta AI Introduces AI-Generated Photos to All Platforms
Meta AI adds ability to upload & edit images with AI to its social and messaging platforms & expands to more languages and countries
System Builders – How AI Changes The Work Of SEO
Uncover the transformative power of AI in SEO. Learn how AI is reshaping content creation and the challenges it poses for human-generated content.
Trending Content Output Compared In ChatGPT, Gemini, And Claude
Learn which is the right generative AI model for your content. In this test, discover the differences between the output of ChatGPT, Gemini, and Claude.
OpenAI GPT-4o Mini Wallops Competition
OpenAI GPT-4o Mini sets new standards, outperforming competitors from Anthropic and Google
Research Confirms Google AIO Keyword Trends
Research confirms Google AIO keyword trends observed by digital marketers
Anthropic Announces Free Claude AI Chatbot For Android
Anthropic announced a new Claude AI chatbot for Android that uses their most advanced language model, Claude Sonnet 3.5
Unlocking The Power Of LLM And Knowledge Graph (An Introduction)
Explore the future of AI assistants with Conversational LLMs. Discover how advancements in GPT technology are paving the way for personal assistants, including real examples.
GraphRAG Is A Better RAG And Now It’s Free
GraphRAG, which is superior to RAG for powering AI chatbots and answer engines, is now available for free on GitHub
AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations
One month after initial traffic analysis, Kevin Indig revisits the impact of Google’s AI Overviews on organic traffic.
New Features Improve Anthropic’s Claude Collaborative Workflow
Boost team collaboration, ideation and creativity with three new features announced by Anthropic
User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation.
OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing
Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce