How Google Might Differentiate Between Trust and Authority
A very insightful thread at WebmasterWorld discusses how Google might distinguish trust and authority notions and how they might influence the algorithm. In a very...
About
Ann Smarty is the co-founder of Smarty.Marketing, the SEO and AI visibility optimization agency, focusing on viral and Reddit marketing. Ann relies on her 20+ career in SEO to create custom search and AI visibility strategy for clients.
Articles
How To Diagnose Your Site with Google Advanced Search
While John Mueller did a great job explaining how to analyze your website with Google Webmaster Tools, I thought I could outline a few tips...
Google, Techmeme & Megite : Comparing 3 Popular Meme Trackers
With all the buzz around recent Google Blogsearch relaunch, I thought that would a good idea to look at most popular blog meme trackers available...
Stale vs Fresh Document as Defined by Google
Google highly values the “freshness” of the content. But how does Google defines it against the “staleness” of the content? Google’s Historical Data Patent reviewed...
4 People Search Engines – Looking for Someone Online
Like reputation management, people search is rather a hot topic. Nowadays you can find almost anything about anyone online. Surprisingly, dedicated person search is not...
3 Ways to Visualize Your Search History With FireFox
If you are like me, you spend most part of your day browsing the Internet; that results in plenty of great pages and ideas flashing...
3 Tools to Generate and Manage Keyword Phases
Dealing with huge keyword lists is time consuming and often you can’t do without (semi-)automation. While most of the work is usually handled through notepad...
Build Links and Manage Reputation with your Resume
I already had a few words to say on indirect link building where you promote pages that link back to your site. The technique appeals...
FireFox Extensions to Learn Domain IP Address
First of all, I do not mean you should use all these extensions, of course. This will slow down your FireFox immensely. Choose the one...
Handle Your Site Footer Wisely
As a sitewide element (head logo is another one already discussed), footer used to be a widely used way to both interlink your own pages...
3 Guides to FireFox Quick Searches (Smart Keywords)
I have said numerous times that FireFox is an awesome SEO tool in itself. Therefore I pay so much attention to customizing it to make...
6 Ways To Export Your Backlink Data in Excel
You might have noticed that I love tables in general and Excel in particular. Once you view any data in Excel, you notice things you...
Everything You Should Know About Dmoz
A large thread at WebproWorld forums discusses facts and myths about Dmoz (Open Directory Project) and I thought it should be summarized (and expanded) here....
The Collection of SEO and Web Accessibility Tools
Like I previously pointed out SEO and web accessibility should come hand in hand. So here is the collection of web accessibility tools (similar to...
SEJ Announces Disclaimer for Tool Overviews
You must have noticed by now that I am a huge fan of various SEO tools. I did attempt to explain why I love using...
What is Cloaking & Is All Cloaking Evil?
When talking about such widely used and abused (and forbidden) SEO technique as cloaking, Google’s official definition seems a bit fuzzy / general: Cloaking refers...
Tagatum: Keyword Research by Analyzing Blog Associations
I have multiple times posted on non-standard keyword research tools and services (apart from regular keyword suggestions tools): Where to start your keyword research (reviewing...
6 Ways to Build Links with Your Graphic Design Skills
Are you good at photography, “photoshoping” or graphic design? Then why don’t you use these skills to build backlinks? Even if you are an amateur...
Div ID=”Header” Different SEO Tactics
It is quite natural a header div is one of the most important on-page elements and thus it is in constant focus of SEOs’ attention:...
How to Get Google to Index Your Site Deeper
Very often, especially with huge dynamically driven or user-generated websites, you might feel you have some indexing problems, i.e. Google doesn’t seem to dig your...
3 Domain Typo Generators
Last week Rand posted a brilliant linkbuilding tip that involved taking SEO advantage of mistyped/ misspelled domains. Putting aside black / white hat discussion, I...
How to Analyze a Page HTML Semantic Structure
H1 – H6 elements “briefly describe the topic of the section they introduce“. They form a page HTML semantic structure that can “be used by...
How To Block Search Indexing If Your Site Is Under Construction
A site can’t be created in a minute; even if you prepare content beforehand, you need time to carefully upload it, settle all technical issues,...
How to Get Rid of Multiple Subpages & Not Get Penalized
SEOs come across this problem very often: what is the best way to get rid of lots of website pages without loosing rankings or getting...
14 Places To Spot Popular Trends – What’s Hot Where and When?
A number of search engines and web portals track world’s hottest trends and get updated on a regular basis (instantly, daily or weekly): What’s HOT...
Find Customers and Backlinks by Adding Your Site to Coupon Directories
If you run an eCommerce site, submitting it to coupon code directories is a wise promotional method you might want to consider. You will benefit...
3 Ways to Give Your Keywords Prominence
While I’ve never been advocative of focusing on such an old and overused SEO technique as keyword density, keyword prominence is something you should always...
7 FireFox Extensions to Explore Page Source Code
SEOs look at the source code of almost every page – I do even when I am not analyzing the page and just browsing. That’s...
Source Ordered Content: SEO Benefits (and Drawbacks?)
Sometimes it’s very useful to return to basics and refine good old SEO techniques you might forget. SOC (“source ordered content” or “front-loading”) is one...
On-Site Geo-Targeting and Local Search Optimization
Previously, I have already touched upon tools that help in geo-targeting and compared their effectiveness. All of them are beyond your on-site optimization efforts: Setting...